CoolStuff, Swedish online gadget store announced two new members to the board of directors in connections with the ambition to reach European gadget market, reports Ehandel. Joining the board are Robin Gustafsson, co-founder and CEO of Avensia, and Laszlo Varga, CEO of Euroflorist.

”We are facing great and exciting projects in terms of international expansion and marketing optimization. We need to make sure that our system is on the forefront and sharpen our competitive edge as well as customer experience! We firmly believe that Robin and Laszlo are the right people to assist us in these areas and we are very happy to have them on board” says Christian Omander, Co-founder and CEO of CoolStuff.

As co-founder of the e-commerce and software company Avensia in 2001, Robin Gustafson will bring substantial experience to the table. Robin is impressed by the progress Coolstuff has made so far.

“I look forward to being a part of CoolStuff as it gears up for the international market, spreading the joy that the company stands for,” says Robin Gustafsson, CEO Avensia.

Laszlo Varga was recently appointed as a CEO for Euroflorist, having previously been head of e-commerce for the company that is currently active in twelve countries.

”Coolstuff is an awesome company with an exciting business plan, it is thrilling to become a part of their progress. I have a lot of experience within international e-commerce and digital marketing, which will be useful when CoolStuff is taken it to the next level.” says Laszlo Varga.