Many firms recognize the potential of Facebook as a marketing tool, but how firms can leverage this potential remains somewhat unclear. Desk Wolf is a Copenhagen based start-up which offers tailored solutions for this particular customer problem; their platform enables SME’s to use Facebook as a marketing tool in an accessible way.
After being on the Danish market for six years with over 400 customers, SEED capital invests 1.2M Euro in Desk Wolf. The investment is meant to help Desk Wolf enter the European market. SEED capital, one of Denmarks largest early stage venture funds, has high expectations for their investment:
“Desk Wolf is found by a couple of very experienced entrepreneurs who have created a super strong team. The product is interesting because it enables companies to understand Facebook as a business tool. Desk Wolf hits a huge and entirely new market. We have high expectations of them, “says Niels Vejrup Carlsen, Investment Director at SEED Capital to Trendsonline.dk
It is a geographical expansion with a seemingly big potential which we will definitely keep following as they expand across Europe.
