Optimalbits has recently announced that it’s first product, Castmill, has entered beta and is tested live. Optimalbits works in the digital advertising field, enabling owners of digital screens to selects what they want to advertise on them.

– Monitors no longer cost a fortune and cloud-based technology has come a long way. It has become so much cheaper that it has become possible to produce something that works for small businesses, says Pierre Elzouki to Sydsvenskan.

Manuel Astudillo, from Scalado, started Optimalbits after Scalados succesfull exit to Nokia. Recently Pierre Elzouki, former co-founder of Scalado, joined Optimalbits as well. In an interview they disclosed how it is going for the new company and it’s businessmodel.