The event highlighted standout performances in customer experience, B2B and B2C excellence, export growth, and community-building, with OMHU CPH emerging as the night’s biggest winner, taking home three awards, including the coveted Gold Award (Guldprisen).

OMHU CPH Dominates with Social-First Strategy and Global Growth

OMHU CPH was crowned the overall winner of Guldprisen 2026 for its explosive growth and innovative approach to e-commerce. In just a few years, the brand has transformed from a challenger into an international powerhouse, driven by a social-first strategy, made-to-order production, and a no-discount policy. With 42 showrooms globally, 84% of revenue from exports, and 153% year-over-year growth, OMHU CPH has redefined what it means to scale a modern e-commerce business.

The company also won Best Export E-Commerce Business and Best New E-Commerce Business, solidifying its position as a leader in global digital retail.

Collaboration and Innovation Take Center Stage

The Best E-Commerce Case (Supplier & Customer) award went to Matas + Hesehus for their long-standing partnership, which has continuously raised the bar for customer experience and operational efficiency. Their seamless integration of digital and physical channels has set a new standard for omnichannel retail.

EET Group + Vertica took second place for their pan-European B2B platform, while Eventyrsport + Vertica secured third place for their focused, value-driven digital transformation.

In the Best Cohesive Customer Experience category, BabySam won first place for its deep understanding of customer needs, achieving a 96% marketing permission rate and high loyalty. Matas followed in second place for its seamless omnichannel experience, and Champagne For Alle took third for its community-driven approach, with 63% repeat purchase rates and 50% organic traffic.

B2B and B2C Leaders Recognized

For B2B companies with online revenue under €66 million (DKK 500 million), AO Workwear won first place for its AI-driven sizing tools and strong bottom-line growth. Vetnordic and Kjær & Sommerfeldt took second and third, respectively, for their innovative digital solutions and sustainable practices.

In the B2C category under €13 million (DKK 100 million), Gastrotools won for its end-to-end product and brand strategy, while Maya Freya and Basic+Ally followed in second and third. For B2C companies over €13 million, Dilling took the top spot for its data-driven production and international expansion, with OMHU CPH and Matas rounding out the podium.

Special Recognition for Community Builders

The Special Prize for Best Community went to PlusPige for creating a safe, engaging space for plus-size women, with 8,000 daily active members and 82% user-generated content. Momkind took second place for its authentic, purpose-driven community, and Geekd secured third for its highly engaged gaming audience.

The post Danish E-Commerce Excellence Celebrated: OMHU CPH Wins Big at E-handelsprisen 2026 appeared first on Øresund Startups.

This event is designed to explore the latest tools, trends, and strategies reshaping digital marketing. Attendees will gain actionable knowledge from industry leaders, real-world case studies, and interactive discussions, all aimed at helping businesses stay ahead in a rapidly evolving digital landscape.

The day kicks off with a keynote from Magnus Äng, Founder and CEO of Topvisible. With years of experience working closely with e-commerce companies and global brands, Magnus will share current trends in digital marketing and AI adoption, concrete case studies from Topvisible’s clients, how strategies vary across markets and company types, and emerging opportunities for brands leveraging AI.

Panel Discussion: AI, SEO, and the Future of Customer Engagement

Following the keynote, a panel of experts will dive into the practical applications of AI in marketing:

• Linus Logren, E-commerce AI & SEO Lead at Kjell & Company, will discuss how AI is revolutionizing search and customer acquisition.
• Petra ter Laak, former Commercial Manager at Coolstuff, will share her perspective on scaling digital strategies in fast-growing e-commerce environments.
• Gertrude Chilufya, who runs AI Fluency Circles at Reframe Tech, will explore how businesses can build AI literacy and integrate new tools effectively.

The panel will be an opportunity to hear diverse viewpoints on the challenges and opportunities AI presents for marketers today.

The event will conclude with breakout sessions, giving attendees the chance to engage directly with experts, ask questions, and explore specific topics in smaller groups. Whether you’re interested in AI-driven content creation, SEO optimization, or data analytics, these sessions will provide practical takeaways to implement in your own work.

The AI/Digital Marketing Day is more than just a conference, it’s a chance to network with industry leaders and peers, learn from real-world examples and the latest strategies, discover new tools and technologies that can transform your marketing efforts, and prepare for the future of AI in digital marketing.

Event Details

Date: April 24, 2026
Time: 08:30–13:30 (lunch included)
Location: Altitude Meetings, Nordenskiöldsgatan 24, Malmö (STUDIO Blackbox)
Registration: Reserve your spot now

Transparency: Karsten Deppert is also the co-founder of E-commerce Park of Scandinavia

The post AI & Digital Marketing Day – Shaping the Future of E-Commerce appeared first on Øresund Startups.

Called Quickbutik Open, it empowers merchants to create bespoke modules and features tailored to their needs, using known AI tools like Lovable. Whether it’s a custom returns management system, hyper-personalized email campaigns, or interactive product finders, it can now be created by “vibe-coding”. The platform’s core is an advanced AI model that enables users to build and integrate functionalities directly within Quickbutik, using only natural language prompts. 

“Relying on a patchwork of third-party apps for every function in an online store is pre-AI thinking. Merchants want to shape their stores exactly how they envision, on their own terms, without being locked into expensive, rigid SaaS solutions. With Quickbutik Open, they finally can.”

says Azddin Benberkan, founder of Quickbutik.

A Direct Challenge to Traditional SaaS

Quickbutik Open disrupts the status quo by eliminating the need for costly third-party apps like Hello Retail, Voyado, or Mailchimp. Instead of bolting on external tools that slow down performance, merchants can now build native features that run seamlessly within their stores.

“Lovable has transformed web development by making it intuitive and accessible. Now, we’re bringing that same flexibility to e-commerce. Merchants can combine their knowledge of our platform with AI-powered customization, turning ideas into reality without writing a single line of code.”

says Azddin

Performance, Speed, and Limitless Potential

The benefits are clear: faster load times, better performance, and unmatched customization. Unlike traditional apps that rely on external scripts, features built with Quickbutik Open run natively, boosting speed and user experience.

“This is just the beginning. We’re focused on rolling out Quickbutik Open and watching what merchants create. I’m convinced we’ll see entirely new functionalities emerge—things we haven’t even imagined yet.”

says Azddin

For Quickbutik, this launch marks a return to its founding mission: making e-commerce simple, powerful, and adaptable.

“It feels like day one all over again. Our goal has always been to help merchants launch and scale effortlessly. With Quickbutik Open, we’re redefining what’s possible.”

says Azddin

The post Quickbutik Takes on Global E-Commerce Giants with AI-Powered, “App-Free” Platform powered by Lovable appeared first on Øresund Startups.

Founded five years ago in Lund by Mikael Olander (formerly of BHG Group) and a team of experienced entrepreneurs, Wesports has rapidly expanded through acquisitions, including brands like Tretorn, Addnature, Cykelkraft, and most recently, Norwegian fitness chain Sportsmaster. The company reported € 250 million (SEK 2.8 billion) in revenue for the 12 months ending September 30, 2025, up from € 200 million the previous year.

Wesports aims to reach SEK 10 billion in revenue by 2031, driven by a mix of 10% annual organic growth and continued M&A. Rapidus reports that Mikael Olander, the company’s largest individual shareholder, will retain his stake, while some board members and executives may reduce theirs.

Wesports’ upcoming IPO highlights the regions strength in e-commerce and high-growth retail, with both success stories such as Boozt originating from here, as well as early pioneers such as Bygghemma and CDON (now part of Fyndiq) and many more. This region is also home to everything from giants such as IKEA, as well as lots of smaller e-commerce startups around E-commerce Park of Sweden.

The post Wesports Eyes Billion-Kronor IPO on Nasdaq First North Premier appeared first on Øresund Startups.

The startup, which enables consumers to support charitable causes while shopping online, has raised € 435,000 in new capital as an extension of its pre-seed round. This brings Contribe’s total pre-seed funding to € 1.3 million, which will be used to take the company’s concept global.

According to a new study, Danes donated over € 1 billion to charitable causes in 2024 – an 8.4% increase compared to the previous year. This growing desire to make a difference is clearly reflected in Contribe’s growth: over the past year, the company has quadrupled its customer base and expanded from 6 to 15 markets.

“We’re seeing significant demand in the market – especially from end users who, perhaps surprisingly, are increasingly motivated by the opportunity to make a difference,”

says Christoffer Bouet, CEO and Co-founder of Contribe.

Contribe’s software enables webshops to let customers donate a percentage of each purchase to a charitable cause – at no extra cost to the customer. The result is higher conversion rates, better customer loyalty, and increased revenue for webshops, while NGOs receive more funding for their work. With the new investment, Contribe is ready for its next phase: scaling globally and building a category-defining product. The funding will go towards international expansion, product development, and growing the team.

“We’ve proven that the model works for everyone. End users are happy, our clients grow their revenue, and NGOs gain more resources,”

says Christoffer Bouet, adding:

“There’s nothing holding us back anymore. The next step is to take Contribe global and build a product that can define a whole new category within loyalty and e-commerce — with the vision that every purchase in the future contributes to a good cause.”

The post In Turbulent Times, Donations Hit Record Highs: Contribe Raises New Capital for Global Expansion appeared first on Øresund Startups.

A Day of Innovation and Insight

Attendees will dive into the latest trends shaping e-commerce, with a focus on how AI and sustainability are transforming customer engagement, operations, and business growth. The event will feature a mix of keynote speeches, interactive discussions, and hands-on breakout sessions, offering both inspiration and practical tools for industry professionals. The break-outs are made with industry experts, such as Contentor and Mimir.

“We will host mutliple break-outs during the event, something that has become a signature of our larger events, and something that is very appriciated by all attendess and our community”

says Felicia Johansson, coordinator at E-commerce Park of Sweden

High-Profile Speakers and Cutting-Edge Topics

The lineup includes leading voices from both local statups and IKEAs innovative projects:

• Malin Cleverdal (IKEA) will unveil a new platform dedicated to the secondhand market, highlighting IKEA’s commitment to circular economy practices.
• Manuel Lemholt Berger (nimt.ai) will talk about visibility in AI engines such as ChatGPT, bringing fresh perspectives on AI-driven customer engagement
• Nicole Wai and Dr. Prajnajit Mohanty (IKEA Sweden) will share insights on how AI is revolutionizing IKEA’s operations.
• Josefin Runquist (Inimini.se) will talk about their journey to become a fast growing second hand e-commerce store for kids.

Networking and Collaboration

In addition to interesting discussions, the event offers ample opportunities for networking.

“Attendees will leave with actionable ideas to implement in their own businesses, as well as new connections within the e-commerce community.”

continues Felicia

Place: IKEA Sockerbruket and Mindpark Helsingborg, 1 Sjögatan, 25225 Helsingborg
Date and time: 4 Nov 2025, 9.00 – 13.30
Registration: Tickets available here.

The post AI & Sustainability: E-commerce Park of Sweden and IKEA Host Industry Event appeared first on Øresund Startups.

A Strategic Hub for E-commerce Growth

Helsingborg’s unique advantages, including its location in the Øresund region, a strong tradition of trade, and a well-developed logistics network have made it a magnet for e-commerce businesses. The city is home to a mix of global giants and innovative startups, all benefiting from a supportive ecosystem that spans technology development, marketing, and international expansion.

“Working with international clients requires an international mindset – something that is easy in Helsingborg, as just looking out of the office you see Denmark and all the international shipping companies operating thru this busy part of the world.”

said Pierre Grönborg, CEO of HDL Commerce

Key Contributors to the Region’s Success

The region hosts headquarters, warehouses, and key operations for some of Sweden’s most prominent e-commerce brands, including IKEA, NA-KD, CDON, Tailor Store, Boozt, and Coolstuff. While IKEA’s digital operations alone employ 1,300 people in Helsingborg, the report excludes its revenue from the 8 billion SEK generated by local e-commerce businesses. This includes many medium-sized companies generating between 10 to 100 million SEK annually such as gents.se, 4dogs, uteprodukter.se, nybryggt.nu and soulfactory.se.

“Helsingborg combines a long tradition as a trading city with a strong culture of innovation and a strategic position as one of Sweden’s leading logistics hubs, making it a natural base for leading e-commerce players,”

said Soraya Axelsson, Director of Business Development at the City of Helsingborg

Employment Growth and Economic Impact

E-commerce employment in Helsingborg has surged from 5,250 in 2021 to 7,000 in 2024, reflecting the sector’s dynamic growth. The industry offers a mix of highly skilled tech and marketing roles alongside entry-level logistics and customer service positions, making it an attractive destination for talent. Also AI and tech companies within the field have emerged in recent years, such as Quickbutik, HDL Commerce and Contentor.

“We work every day with e-commerce companies looking to grow beyond their home markets. Being able to support them on that journey from Helsingborg, where we have close ties to our clients and a genuine international perspective, is something we find both natural and inspiring.”

says Rabie Salem, CEO at Contentor

You can read more about the report here:

The post Helsingborg Strengthens it’s position as Sweden’s E-commerce Powerhouse appeared first on Øresund Startups.

A Program for the Next Generation of E-Commerce

The Future Retail Incubator is tailored for startups and web shops looking to take their first steps toward building a successful e-commerce business. The program provides coaching, education, and a strong network of industry experts and fellow entrepreneurs, equipping participants with the tools and connections needed to thrive in a rapidly evolving market.

Several alumni of the program have gone on to achieve significant success, with some reaching over € 10 million in annual revenue. The incubator not only helps increase traffic and sales but also supports founders in realizing their long-term business ambitions.

What the Program Offers

The Future Retail Incubator runs for one year, with new participants joining in both the autumn and spring terms. The program includes:

• Bi-weekly sessions on Tuesdays, covering key topics in e-commerce.
• Specialized workshops focusing on solving real-world challenges.
• Expert-led training in areas such as marketing, social media, e-commerce law, online sales, and website optimization, and AI.
• Sustainability-focused sessions, including circular economy practices, consumer behavior shifts, and regulatory compliance for sustainable business models.

The program is free of charge, but participants are expected to be actively engaged, attending all sessions and contributing to the collaborative learning environment.

Who Can Apply?

The incubator is looking for motivated entrepreneurs who meet the following criteria:

• An active e-commerce business that has already processed its first orders.
• Commitment to participate in all bi-weekly Tuesday meetings and actively contribute to discussions.
• Willingness to collaborate in a transparent, non-competitive environment where knowledge-sharing is encouraged.

A Strong Alumni Network

Past participants often remain part of the E-commerce Park community even after completing the program. Many continue to use the incubator’s facilities, such as office and warehouse spaces, and engage in networking events. Some alumni also return as mentors, helping new participants navigate their e-commerce journeys.

“The incubator gave me an invaluable network of peers and mentors who provided both support and inspiration. It’s not just about growing your business—it’s about being part of a movement toward a more sustainable and conscious e-commerce industry.”

says Sylvia Heuvelman, founder of Soothla and a former participant.

How to Apply

The deadline for applications is August 31, 2025. Entrepreneurs interested in joining the program can apply via the Future Retail Incubator’s website.

The post Future Retail Incubator Applications for E-Commerce Startups are Open – Deadline August 31 appeared first on Øresund Startups.

Fueling Growth and Innovation

This fresh influx of capital will enable Franklin to expand its team, enhance its product offerings, and assist more e-commerce businesses in automating their financial operations. Since its launch less than a year ago, Franklin has made significant strides, achieving over €600,000 in annual recurring revenue (ARR) and growing its customer base to nearly 100, doubling its clientele since the end of 2024.

“We’re incredibly grateful for the trust from our investors – new and old. This funding allows us to double down on helping small and mid-sized e-commerce brands automate their finances and keep more of their money,”

says Nikolaj Bomann Mertz, CEO and Co-founder of Franklin

Franklin distinguishes itself with features such as 0.5% unlimited cashback on all card payments, automated receipt fetching from platforms like Google, Meta, TikTok, and various software purchases, as well as high spending limits of up to €1 million per customer.

“We’re building what we wish existed ourselves – a smarter way to manage payments and finances, purpose-built for e-commerce. We’ve built a strong foundation, but we’re just getting started,”

says Nikolaj

The post Danish Fintech Startup Franklin Secures €900K to Revolutionize E-commerce Payments appeared first on Øresund Startups.

Soop System emerged as the winner, praised for its innovative approach and potential to contribute to the textile industry’s transition towards more circular business models.

“Soop System winning NEST and being awarded the scholarship is an acknowledgment from the industry that there was a lack of system support for circular trade, precisely what we aim to contribute. We started Soop with the vision of making the secondhand industry more efficient and more accessible, for both stores and consumers. This award is proof that the fight is worth it, and that there is a future for sustainable, circular business models in retail,”

said Linnea Lundmark, founder of Soop System

Soop System’s platform is designed to make it easier for stores to manage secondhand products and increase sales through a digital solution that combines the store’s unique identity with a shared online marketplace. The platform uses AI to register products, track sales in real-time, and will soon handle payments directly within the system.

“Investing in promising new innovative companies is to support the long-term development of the textile industry and strengthen its competitiveness. Soop System is this year’s winner because they have an innovative solution that targets a part of the textile value chain facing both challenges and opportunities: the secondhand market and preloved items. Soop System can contribute to the entire industry’s transition to more circular business models and help ensure that every garment produced circulates for as long as possible,”

said Cecilia Nykvist, CEO of TEKO

Looking ahead, Soop System plans to launch its payment solution in both the Swedish and Danish side, aiming to become the go-to checkout system for businesses offering preloved assortments without risk or hassle. The company aims to strengthen the relationship between businesses and their existing customers, who can become the store’s future suppliers.

The post Soop System Wins NEST Pitch Competition appeared first on Øresund Startups.