The IPO values Prisjakt at approximately €61 million (SEK 675 million), based on a share price of SEK 31. That is nearly 80% lower than the valuation of more than SEK 3 billion (around €273 million) that was discussed just in February, when the company first aimed for a spring listing that was postponed in March amid market turbulence.

The Google Lawsuit

On October 9, Prisjakt filed a lawsuit against Google with the Swedish Patent and Market Court, claiming SEK 21.4 billion (approximately €1.95 billion) in damages. The company argues that Google abused its dominant position by favoring its own price comparison service in search results – both during the period covered by the EU Commission’s 2017 Google Shopping decision and afterwards. The lawsuit follows a landmark ruling in July, when the same court ordered Google to pay approximately SEK 14.3 billion (about €1.3 billion) to competitor Pricerunner, the largest award ever in a Swedish competition case. Pricerunner had claimed SEK 77 billion (around €7 billion), and Google has appealed both that ruling and rejects Prisjakt’s claims, calling them “completely unreasonable,” according to TT.

Where the Billions Would Go

Now, Rapidus made an overview of where the money would go, and talked to the CEO Peter Greberg. According to the prospectus, if the full claim is awarded, the distribution would look roughly like this:

• Around 50%, SEK 10.7 billion (approximately €975 million), goes to Norwegian Vend Marketplaces (formerly Schibsted), Prisjakt’s former owner. Vend retained the right to part of a future damages award when it sold the company to private equity firm eEquity for approximately SEK 483 million (around €44 million) in 2025.
• The external litigation financier, which funds the case and is not named, first recovers its costs plus a return, then shares in the remainder – roughly SEK 5 billion (around €455 million) if the full claim is awarded.
• Of the roughly 25% remaining for the Prisjakt group, 80% goes to new preference shares created just before the lawsuit was filed. These are held only by current owners and management – eEquity holds about 36% – and are not part of the listing.
• Only about 5% of the gross amount, roughly SEK 1.1 billion (approximately €100 million) before tax, would remain with the listed company and its common shareholders.

That would still be nearly 1.6 times the company’s entire IPO valuation, and Peter Greberg defends the structure.

“It is true that the majority of any damages will not go to common shareholders. At the same time, one can discuss what is meant by ‘to any greater extent,’ considering the significant amounts the lawsuit covers. Even the portion going to common shareholders could be substantial, depending on the outcome. Prisjakt is valued based on its operations, profitability, and long-term growth prospects, while shareholders still share in any damages award,”

Peter Greberg told Rapidus,

If Prisjakt wins a similar proportion of its claim as Pricerunner did, just under a fifth, the award would land at around SEK 4 billion (approximately €365 million), with common shareholders’ share shrinking to a couple of hundred million kronor.

A final ruling in either case is realistically several years away, as both Pricerunner and Google have appealed the July verdict, which is expected to be precedent-setting. For now, investors in the October 23 listing are essentially buying Prisjakt’s core business, not its billions in potential Google damages.

The post Prisjakt Files for IPO at €61M Valuation – But Has a €1.9 Billion Claim Against Google appeared first on Øresund Startup News.

This year’s theme was “Fuld fart frem” (Full Steam Ahead), capturing an industry that has emerged from a couple of turbulent years of consolidation, professionalization, and cost-cutting, and is now shifting its aim toward growth and export markets with renewed confidence.

The conference is truly the meeting place for e-commerce professionals in Denmark and organized by Dansk Erhverv. The big halls are filled both with multiple stages, where both practical insights, inspiration and new technology was profiled, as well many both exhibitors from all over the world showcasing the latest solutions to make e-commerce easier.

From the main stage programme, two keynote sessions stood out:

Digital Sovereignty: Do We Really Have a Choice, and How Big Is the Risk?

The debate on Europe’s digital sovereignty, between former European Commission Vice President Margrethe Vestager, Dansk Erhverv Deputy Director Jakob Ellemann-Jensen, and tech profile DHH (David Heinemeier Hansson, creator of Ruby on Rails and 37signals co-founder), was the day’s big political conversation. Danish companies are deeply dependent on American technology, and cloud, AI, software, and digital platforms have become part of the critical infrastructure of both businesses and society. The panel dug into the core questions: should Europe build its own alternatives, make itself less dependent on American Big Tech, or find a better balance in the dependency relationship? And what can companies concretely do to understand their dependencies, make choices on an informed basis, and secure greater freedom of action? With Vestager’s regulatory experience and Heinemeier Hansson’s long-standing stance against Big Tech dependence, the session provided one of the sharpest discussions of the day.

DILLING: The Courage for Digital Transformation in a 100-Year-Old Manufacturing Company

The second highlight came from a very different corner. Morten Dilling, CEO of DILLING and fourth generation of the family-owned company that has produced clothing in natural materials since 1916, shared the story of how a century-old manufacturer transformed step by step into an international e-commerce business. The journey has made DILLING a three-time winner at the E-handelsprisen awards, including the Gold Prize for the best-performing company across all categories, all while keeping production in Denmark. Dilling’s principles stayed with the audience long after the session ended: nothing beats the product, the next customer is the most important one, and sometimes you need both ice in your stomach and fire in your eyes to dare make decisions and hold the course. His point that virtues and data go hand in hand offered a grounded counterweight to the day’s louder hype.

Between the six stages, the halls buzzed with the network and professional sparring the conference is known for. If the mood in Lokomotivværkstedet is anything to go by, the Danish e-commerce industry is indeed running at full speed.

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The company was founded by Oscar Troedson and Anton Troedson on a simple idea: the small house deserves more. Formbo aims to make it easier for ordinary people to build a small house that fits their garden and surroundings, with the goal of becoming Sweden’s best at small houses and garden buildings.

“It’s a simple idea that is quite hard to execute: offer Sweden’s best range of sheds, sauna cabins, friggebodar and attefallshus. Also let customers customize their buildings according to their own wishes and conditions. Then set up a production that can build what customers actually want,”

said Oscar Troedson, co-founder of Formbo

The brothers are well known in the Nordic e-commerce industry. In 2017, they took over Polhus, a business that at the time had a turnover of around 37 million kronor and mainly focused on resellers. They digitalized the company, built their own IT systems, and expanded from the Nordics into Germany, Austria, the Netherlands, Belgium, Switzerland, the UK, and France, with logistics centered on a warehouse in Estonia. The company grew rapidly, from 81 million kronor in 2019 to 143 million in 2020, and just under 200 million kronor (approximately €19 million) in 2021, selling flat-packed small and medium-sized wooden buildings. The brothers sold Polhus to Gartenhaus and the private equity firm 3i in December 2020, and are no longer owners, making Formbo their new venture in the same industry.

The company has also welcomed David Axelsson to the team. With long experience from amongst other Kilometer Studio, his expertise in brand building, marketing, and content creation will help continue shaping Formbo.

“Two of the smartest people I know asked me to give my two cents on their next cutting edge, billion dollar idea. In a heartbeat I humbly accepted,”

said David Axelsson about why he joined

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The company aims to address a growing pain point in climate reporting. More and more companies face requirements to report emissions across their entire value chain, known as Scope 3 emissions, and purchased goods are often the largest and most difficult item to obtain reliable data for. Even companies that want to buy circularly struggle to find products, compare alternatives, and collect the sustainability information that reporting requires.

On ReLoopDesign, climate data follows the transaction itself. Companies buying through the platform receive the data for their Scope 3 reporting automatically with every order, instead of producing it afterwards as a separate project.

“Three months after the launch in Sweden, Denmark, Norway, and Finland, we have almost 30 brands on the platform, and now we are scaling up toward companies and the public sector, where the climate data for Scope 3 reporting follows with every order,”

said Simon Ottosson, COO and co-founder of ReLoopDesign.

Two tools sit at the center of the offering to businesses and the public sector. The sustainability calculator structures information about each product’s materials, recycled content, and circular properties in one place, in a format usable both in purchasing decisions and in sustainability reporting. The tender portal turns the procurement process on its head: companies and public organizations can publish a need or upcoming procurement, even without a finished product specification, and relevant brands receive the request directly and can propose circular solutions and submit tenders. ReLoopDesign is currently in dialogue with several major construction and property companies as well as municipalities.

The platform gathers everything from furniture, interior design, and fashion to office supplies, construction materials, packaging, and corporate gifts, for both private individuals and businesses. Every product is reviewed for its material composition before being listed, with a requirement that at least half the material be recycled.

ReLoopDesign holds no inventory of its own. Brands handle stock and deliveries themselves, while the platform provides the sales channel, payment flow, and cross-border trade. Brands pay no fixed fees, and the company takes a commission per order. For many smaller manufacturers of circular products, this becomes a way to reach the corporate market in four countries without building their own sales channels in each one.

Although the Nordics are often treated as a single market, language, buying behavior, payments, shipping, VAT, and returns differ between countries, and Norway adds customs and import as it stands outside the EU. ReLoopDesign therefore combines a common technical platform with local presence through its own Country Managers in Denmark and Norway.

The company was founded by John Waldemarsson, Ervin Dizdaric, and Simon Ottosson. John Waldemarsson, CEO, has a long background in B2B sales and business development, including digital solutions for financial reporting, ESG, and CSRD to larger listed companies in Sweden, Norway, and the Baltics, which is where the idea of letting sustainability data follow the purchase took shape.

The post ReLoopDesign Builds Infrastructure for Circular Procurement in the Nordics appeared first on Øresund Startup News.

The solution lets merchants handle payments, payouts, and disputes in the same system as orders, returns, and accounting, without separate agreements for each payment method. Payment options such as Swish, Klarna, Apple Pay, and cards are activated without separate applications, and local payment methods are ready when merchants expand into new markets.

“The most important thing for us has been to deliver a powerful and flexible checkout solution that is optimized to both increase conversion and free up time for merchants in their daily operations. With Adyen as a partner, we can now offer exactly that to our merchants,”

said Azddin Benberkan, CEO and founder of Quickbutik.

During a pilot period with 5,000 orders across several participating merchants, conversion increased by an average of 7 percent. Applications for Quickbutik Checkout are now open to all merchants, regardless of size.

“Our platform solution aims to offer features that historically only larger merchants have been able to implement in their checkout. Quickbutik’s solution is at the forefront and gives merchants of all sizes the opportunity to offer a world-class checkout,”

said Tobias Lindh, Managing Director of Adyen Nordics & Baltics.

Quickbutik Checkout works in the webshop, on standalone campaign pages, in payment links, and with storefronts built outside Quickbutik. The checkout is optimized for agentic commerce, a faster purchase experience, and increased conversion.

Built for especially Nordic merchants with Swish, Klarna, Fortnox, and PostNord integrated, the storefront can be built in any tool, operations can be handled by AI, and the engine is designed to sell both locally and globally to customers and AI agents.

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The initiative, long in the making, aims to bridge the gap between early-stage startups and institutional funding.

“If we had this fund in place from year one of the incubator, we would have made more than six times our investment by now – and that’s a conservative estimate,”

says Karsten Deppert, co-founder of E-commerce Park.

Future Retail Ventures focuses on investing in early-stage e-commerce companies that have completed E-commerce Park’s one-year incubator program. The fund is backed by a roster of e-commerce veterans, including Ludvig Friberg (CarpetVista), Eric Smith (Uteprodukter), Philip Lexander (Fotbutiken), Amelie Henningsson (Eqvital), Andreas Wedberg (Räckesbutiken), and Erik Urnes (Lindengruppen).

The fund has already completed its first investments in Sugarbeet Co, Dryckbolaget, Mini Ferrum, and Làhku Nordisk Brodyr, companies operating across various e-commerce segments but sharing strong growth potential and driven entrepreneurs.

“It’s not just about investing in companies. We’re investing in entrepreneurs we believe in and want to support,”

says Amelie Henningsson, investor and board member of Future Retail Ventures

The fund’s approach goes beyond capital, emphasizing mentorship, networking, and community-building to help startups reach their full potential.

A Boost for Mini Ferrum and Sugarbeet

For Mini Ferrum, a startup specializing in innovative iron supplements, the investment came at a critical growth phase.

“A lot has happened since we were in the incubator. Demand for our products continues to grow, and we recently hit the milestone of 1,000 orders per month,”

says Daniel Melander, co-founder of Mini Ferrum

The support from Future Retail Ventures has provided new perspectives and valuable connections, helping the company scale faster.

Similarly, Sugarbeet is leveraging the fund’s capital, experience, and network to accelerate its growth.

“At this stage, the right support can make a huge difference. The combination of funding, expertise, and access to a strong network allows us to grow faster and more strategically than we could on our own,”

says Linus Löfgren, co-founder of Sugarbeet.

Future Retail Ventures represents a natural next step for the entrepreneurial ecosystem that has grown around E-commerce Park in recent years.

“With this fund, we can help more companies develop while strengthening the entire e-commerce and entrepreneurship ecosystem,”

says Karsten Deppert.

Transparency: Karsten Deppert is besides co-founder of E-commerce Park of Scandinavia also initiator and active contributer to Øresund Startup News.

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These startups are not only scaling rapidly but also improving margins and delivering financial results.

From the Swedish side of the Øresund region 4 startups made the list. The criteria are that the companies need to have at least € 1 million in revenue (2025), a Year-on-year growth of revenue at least 30% compared to 2024, profitable (or almost profitalbe) and not listed on any stock exchange.

Flexotrap’s Explosive Growth in Shooting Range Innovation

Flexotrap, a Lund-based startup founded in 2023, has achieved substantial growth with its modular bullet trapping system for shooting facilities. The company reported a 2025 net revenue of SEK 10 million, representing a 335% year-over-year increase. Flexotrap also maintained a break-even result, showing it can scale efficiently while meeting market demand.

LaddaTillsammans Charges Ahead in EV Infrastructure

LaddaTillsammans, based in Helsingborg, is making waves in the electric vehicle (EV) charging sector. The company, which provides smart EV charging solutions for condominium associations communities (bostadsrättföreningar), and property companies, saw its 2025 net revenue rise to SEK 35.5 million, a 33% increase from the previous year. Profits also more than doubled, climbing from SEK 0.9 million in 2024 to SEK 2.7 million in 2025, highlighting a strong market fit and operational efficiency.

“We are proud of our growth last year, but our aim is even higher for 2026,”

says Niklas Hilding, CEO at LaddaTillsammans

Mylla Growth in Local Food

Mylla, a Malmö-based online marketplace, connects local farmers directly with consumers, promoting sustainable and transparent food systems. In 2025, Mylla achieved a net revenue of SEK 24 million, up 112% year-over-year, and turned profitable with SEK 4.2 million in earnings, compared to a SEK 4.6 million loss in 2024.

RemotiveLabs Drives Innovation in Simulation

Meanwhile, RemotiveLabs, also based in Malmö, working with vehicle simulation on a developer-centric platform. The company reported a 2025 net revenue of SEK 10.1 million, a 71% increase, and reduced its losses from SEK 2.8 million in 2024 to SEK 0.6 million in 2025, signaling progress toward profitability.

The entire list can be found here: https://www.swedishtechnews.com/40-swedish-startups-and-scaleups-with-strong-sustainable-growth-in-2025/

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Franklin is the payment card built for e-commerce. Its cards are designed for high ad spend, so campaigns don’t stall mid-weekend or during Black Friday because of a low limit, and every euro an e-commerce spends on ads, software and operations earns 0.5% back, uncapped. On top of that, Franklin’s AI automatically fetches and matches receipts from Meta, Google, TikTok and the other tools merchants pay for – so bookkeeping runs on autopilot and the books close in no time.

“AI is one of the biggest game changers in modern business, and we’re building Franklin so our customers feel it directly in their everyday. We’re moving from finance tools that just show you numbers to AI agents that actually do the work for you. This round lets us reinvent the way our customers interact with their finances – AI is becoming the foundation for everything we do. We’ve come a long way in two years, but we’re just getting started.”

said Nikolaj Bomann Mertz, CEO & Co-founder, Franklin

More than 250 Danish companies, primarily e-commerce stores, already run on Franklin, growth has been remarkable, and the company has made a strong start in the Dutch market.

“We’re at the start of a fundamental shift in how e-commerce runs its finances. Soon AI agents will do the work for them, automatically and responsibly. Franklin is uniquely positioned to become the market leader for European e-commerce – and the potential is enormous. That’s why we’re all in.”

said Rolf Pedersen, True Collective

With this round, Franklin is going all in on agentic finance. Today, businesses manage their money in Franklin; the company’s vision is a near future where their AI agents do all the work – reconciling, categorizing and acting

“We’re bringing agentic finance to e-commerce – reinventing the way our customers interact with their finances through Franklin. AI is going to be the foundation for everything we do, and how our product works.”

Nikolaj Bomann Mertz

The post Franklin Raises €1.6M to Bring Agentic Finance to E-commerce appeared first on Øresund Startup News.

The event highlighted standout performances in customer experience, B2B and B2C excellence, export growth, and community-building, with OMHU CPH emerging as the night’s biggest winner, taking home three awards, including the coveted Gold Award (Guldprisen).

OMHU CPH Dominates with Social-First Strategy and Global Growth

OMHU CPH was crowned the overall winner of Guldprisen 2026 for its explosive growth and innovative approach to e-commerce. In just a few years, the brand has transformed from a challenger into an international powerhouse, driven by a social-first strategy, made-to-order production, and a no-discount policy. With 42 showrooms globally, 84% of revenue from exports, and 153% year-over-year growth, OMHU CPH has redefined what it means to scale a modern e-commerce business.

The company also won Best Export E-Commerce Business and Best New E-Commerce Business, solidifying its position as a leader in global digital retail.

Collaboration and Innovation Take Center Stage

The Best E-Commerce Case (Supplier & Customer) award went to Matas + Hesehus for their long-standing partnership, which has continuously raised the bar for customer experience and operational efficiency. Their seamless integration of digital and physical channels has set a new standard for omnichannel retail.

EET Group + Vertica took second place for their pan-European B2B platform, while Eventyrsport + Vertica secured third place for their focused, value-driven digital transformation.

In the Best Cohesive Customer Experience category, BabySam won first place for its deep understanding of customer needs, achieving a 96% marketing permission rate and high loyalty. Matas followed in second place for its seamless omnichannel experience, and Champagne For Alle took third for its community-driven approach, with 63% repeat purchase rates and 50% organic traffic.

B2B and B2C Leaders Recognized

For B2B companies with online revenue under €66 million (DKK 500 million), AO Workwear won first place for its AI-driven sizing tools and strong bottom-line growth. Vetnordic and Kjær & Sommerfeldt took second and third, respectively, for their innovative digital solutions and sustainable practices.

In the B2C category under €13 million (DKK 100 million), Gastrotools won for its end-to-end product and brand strategy, while Maya Freya and Basic+Ally followed in second and third. For B2C companies over €13 million, Dilling took the top spot for its data-driven production and international expansion, with OMHU CPH and Matas rounding out the podium.

Special Recognition for Community Builders

The Special Prize for Best Community went to PlusPige for creating a safe, engaging space for plus-size women, with 8,000 daily active members and 82% user-generated content. Momkind took second place for its authentic, purpose-driven community, and Geekd secured third for its highly engaged gaming audience.

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This event is designed to explore the latest tools, trends, and strategies reshaping digital marketing. Attendees will gain actionable knowledge from industry leaders, real-world case studies, and interactive discussions, all aimed at helping businesses stay ahead in a rapidly evolving digital landscape.

The day kicks off with a keynote from Magnus Äng, Founder and CEO of Topvisible. With years of experience working closely with e-commerce companies and global brands, Magnus will share current trends in digital marketing and AI adoption, concrete case studies from Topvisible’s clients, how strategies vary across markets and company types, and emerging opportunities for brands leveraging AI.

Panel Discussion: AI, SEO, and the Future of Customer Engagement

Following the keynote, a panel of experts will dive into the practical applications of AI in marketing:

• Linus Logren, E-commerce AI & SEO Lead at Kjell & Company, will discuss how AI is revolutionizing search and customer acquisition.
• Petra ter Laak, former Commercial Manager at Coolstuff, will share her perspective on scaling digital strategies in fast-growing e-commerce environments.
• Gertrude Chilufya, who runs AI Fluency Circles at Reframe Tech, will explore how businesses can build AI literacy and integrate new tools effectively.

The panel will be an opportunity to hear diverse viewpoints on the challenges and opportunities AI presents for marketers today.

The event will conclude with breakout sessions, giving attendees the chance to engage directly with experts, ask questions, and explore specific topics in smaller groups. Whether you’re interested in AI-driven content creation, SEO optimization, or data analytics, these sessions will provide practical takeaways to implement in your own work.

The AI/Digital Marketing Day is more than just a conference, it’s a chance to network with industry leaders and peers, learn from real-world examples and the latest strategies, discover new tools and technologies that can transform your marketing efforts, and prepare for the future of AI in digital marketing.

Event Details

Date: April 24, 2026
Time: 08:30–13:30 (lunch included)
Location: Altitude Meetings, Nordenskiöldsgatan 24, Malmö (STUDIO Blackbox)
Registration: Reserve your spot now

Transparency: Karsten Deppert is also the co-founder of E-commerce Park of Scandinavia

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