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AthGene is a DNA company that offers users a possibility to find out which genetic composition they have to optimize training, diet or lifestyle patterns. Presently the company has secured an investment of 4 million dkk (500 000 euro) from venture fund SEED Capital, and Laila Pawlak, head of the think tank Dare2. 29-year-old entrepreneur Yusufa Sey, who originally comes from asmall African country of Gambia, is at lead of AthGene, writes Finans.DK.

According to Anders Kjær, investment manager at Seed Capital, AthGene caters to as a potential billion market without a lot of players.

“With AthGene consumers can get information about themselves to make the right choices about their diet and training. Right now there are not many players in the market, and we look AthGene as a potential winner,” – says Anders Kjær.

Apart from strong investment profiles, AthGene also has a strong board, with the former director of Copenhagen Airports and current board member of Coloplast Brian Petersen as a president. Among other members are American scientist and entrepreneur Raymond McCauley, president of digital biology at the American University Singularity University.

AthGene offers customers an insight into the individual’s genetic makeup, so that diet plans and training schedules can be optimized for the individual’s gene composition rather than by general dietary advice and workout plans.

“Many people do the same as their neighbor, or follow the general advice, but it is not certain that what works for one will also work for another person. Take the food pyramid. The problem with it as well as other general dietary guidelines is that they do not take into account individual variations. People’s bodies burn and store fat and carbohydrate in different ways, and the easiest way to discover this is through a DNA test.” – says Yusufa Sey.

The post Athgene will continue work on a DNA testing service with more funding appeared first on Øresund Startups.

AthGene is a gene analysis for people who care about their fitness and well-being. The company provides users, e.g. fitness enthusiasts, with access to information about their unique sensitivity to salt, fat, carbohydrates etc., thus allowing them to tailor their nutrition plans in accordance with their bodies specific requirements. They also inform users which category of endurance based activities and training their bodies are best designed for.

“What we do is provide the users with an individual genetic insight into your body’s preferences. This includes what you should eat, how to work-out etc. Basically we help our users get the most out of their daily lives” says Yusufa Sey, founder of AthGene.

Less than 10 years ago, DNA-tests would cost millions of euros to do. Today the price has dropped dramatically, and this development has enabled AthGene to offer users their very own DNA-test supported by an interpretation of the genetics data.

The startup’s business model is subscription based. As a user you pay €30 (249 DKK) as a monthly fee and each month you unlock new information about how to meet your body’s preferences in the best possible way. AthGene currently employs 17 people from 10 different countries. The team’s international diversity is crucial for the company’s future success.

“We’re not just a team of skilled gene scientists and avid technologist, but also a business with a global background. This enables us to understand our users across the globe and hopefully help each one of them unlock their full potential” says Yusufa Sey.

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