TakeDaily was founded by Marc Lucas, in collaboration with doctors, dieticians and pharmacists. The idea behind the project is that by answering a simple questionnaire of 15-20 questions, consumers can find out which vitamins their bodies lack and the exact doses of them. These days a promising startup has received millions from Capnova, a Danish investment and development company.

“TakeDaily has found a right place among a dietary supplements. With the help of the latest technology a strong team has created a unique product,” says investment manager at Capnova Anders Holme Jensen.

How does it work in practice?

Firstly, users must answer a short questionnaire on the website about their diet and lifestyle. After doing so, TakeDaily will pack daily combinations of vitamins in blisterpacks and will send these packages to the mailboxes every month. TakeDaily follows all dietary advices and rules issued by the European Food Safety Authority. All products and forms and are registered within the Danish Veterinary and Food Administration.

“The questionnaire is the first step. Our goal is with the help of technology to continuously monitor data about heath no matter where it comes from – a racecourse, a chip that is sitting in the arm or from any other source. Sometimes you may train up for a marathon and thus you need more magnesium. You will be notified so on our app, and the subscription will automatically update the next delivery,” says Marc Lucas.

As for today, TakeDaily has more than 2,000 customers. In this connection Capnova investment promises bright future for the startup:

“It is very exciting to partner with Capnova. With this investment, we can further develop our technology and product, “says Marc Lucas.

When it comes to future plans, TakeDaily is planning to go further and develop blood testing system, that will tell more accurately the doses of the microelements a person should receive.

“Blood samples are the next product in the line in a premium edition.” says Marc Lucas.

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Chroma Studios plan to use the received funds to develop more mobile games:

“This investment means we can now commence the production of our debut game, E: Click! Click! BOOM! It also means we must expand our team and we now have the opportunity to spend money on marketing and PR” says founder, Tim Shepherd.

The software for their first game, a witty ‘puzzler’, is set to be launched next month in both Denmark and Canada. It promises to be full of pop culture references and jokes. The company’s website, accessorized with Kanye, kittens and hashtags, is proof enough that this team knows what the current internet-oriented generation craves.

Chroma Studios has pitched for a number of game publishers – including Rovio, the mastermind behind the development of the incredibly popular Angry Birds, so Capnova are pretty fortunate to have snapped them up.

Capital and Innovation

Capnova’s name is a mashup of Capital and Innovation: the two pillars on which the Danish equity fund is based. The firm, which can provide 6-10 million DKK of own funds to commercially promising firms, is an active investor in the gaming sector, having co-financed in Limbo by Playdead, Mustacho from PressPlay and Subway Surfers from Sybo Games.

Good luck to both firms in their future endeavours. If you want to know more about the upcoming game, follow E: Click, Click, BOOM.

This story appeared first on Trendsonline.

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