Since then she has been recognized as a ‘Global Shaper’ by the World Economic Forum and was designated as the youngest jury member at INDEX, an award honoring the best sustainable, life-improving designs. With an educational background in international business, politics, languages and culture, she founded CARCEL in 2016, a Copenhagen-based fashion label whose products are produced by women in prison and made from 100% natural materials.

She spoke with Öresundstartups News about her journey as an entrepreneur and aspirations to create sustainable business strategies to address and alleviate global issues.

The power of sustainable business models

Veronica began both of her businesses, Ruby Cup and CARCEL, by identifying an overlooked issue, finding proper solutions for it, and at the same time, making the solution as well as the cause attractive for people so they want to be a part of it. It is with this mindset that Veronica launched Ruby Cup. Founded in 2011 in Nairobi, Kenya, Ruby Cup, a menstrual cup, gives girls the opportunity to go to school during their periods by providing a menstrual cup as well as education about reproductive health. At the time, menstruation was an extremely overlooked issue in the developing world. Veronica is proud to have helped raise awareness for this issue and develop solutions that make real, life changing differences for girls:

“I believe in the power of sustainable business models to address societal challenges and scale these solutions. There is something very dignifying in seeing people as resourceful rather than as victims that need help. It is also my belief that if you provide opportunities for women, you help the entire family”

The idea for her second start-up, CARCEL, was based on her visit to a women’s prison in Kenya, where she identified the main cause – and overlooked issue – of female incarceration: poverty. By establishing a clear and smart business model, she combined her interest in business with her passion for helping women pursue a better future. Gain a competitive edge in the online landscape with comprehensive seo free tools.

“If I could provide these women with new skills and a market, they would be able to make a good salary while serving their many year sentences – this way they could save up for their release as well as support their children.”

One of Veronica’s core beliefs as an entrepreneur is to develop and offer solutions that are both attractive and in demand. With CARCEL, she and designer Louise van Hauen envisioned making a fashion label whose customers do not purchase clothes out of pity for its producers – in this case incarcerated women – but rather because they are convinced the clothes are fashionable and well-designed. In this regard, she has changed the discourse from poverty victims to one of empowerment. It’s also important to know your worth when you want to embark yourself in the entrepreneurial journey just like Veronica.

First-hand experience from an entrepreneur

She compares life as an entrepreneur with being an artist, as you are never disconnected from your work. On the one hand, your passion can become completely embedded in your life but on the other hand, there is a lot of insecurity and financial risk involved. Entrepreneurs and experts like Google’s Director of STEM Education Strategy, Kamau Bobb recognize the comparison between entrepreneurship and the life of an artist, with its blend of passion, creativity, insecurity, and constant connection to work, that can also resonate with individuals in STEM fields who share similar traits and experiences in their pursuit of scientific and technological advancement.

On reflecting upon my personal experience, acquiring a pre-established business in a locale like Naples, Florida can be an astute investment. I recall when I first made the decision to buy from Truforte Business Group’s selection of Naples businesses for sale, the existing infrastructure and established customer base proved to be an invaluable boon. In truth, a well-versed broker can be instrumental in this process, as they offer insight into the best prospects and expert advice on negotiation.

For other entrepreneurs who are just starting a business, she recommends learning from other successful women entrepreneurs like Cortney Fletcher at eCom babes before you feel you are ready. It is only then that you can find out whether you were right about your business idea and, more importantly, whether you want to spend your life building it. Moreover, it is important to test your idea to ensure that others will love the idea or solution you are so passionate about, all while maintaining a strong focus on a winning mindset.

Lastly, Veronica D’Souza sees building an engaged and passionate team that contributes to the success of your idea as crucial. Besides, it’s no fun doing this journey all on your own.

In August, CARCEL’s new online store will be launched. Its first collection will be presented during Copenhagen Fashion Week.

The post Empowering women through social entrepreneurship appeared first on Øresund Startup News.

Supporting startups at an early stage to reach international growth

At first, Program Director Dorthea Nielsen went more into detail about CSE as the Copenhagen Business School’s entrepreneurial incubator which started in 2007. Since then, more than 700 teams went through the accelerator program which is designed to make the participating businesses thrive and suit for international growth; in a period of four months of close collaboration with personal mentors, experts, CSE staff and other startups. She pointed out the diversity among the startups in this year’s spring batch, which reflects in their pitches and emphasized the importance of culture within the businesses themselves:

“A successful startup nurtures a culture of excellence that works as a domino effect fostering long-term economic benefits and happiness for the startup”

The following startups made their final pitches:

Arono created an app which provides customized simple diet plans, focusing on nutrition as essential aspect in human well-being.

Augmento uses machine learning and sentiment analysis technology to scrape online communication flows and evaluate which topics matter to specific target groups.

Carcel is a high quality Danish fashion label produced by women in prison and made from 100% natural materials.

Deemly gathers ratings and reviews from across P2P marketplaces and social networks, making business more transparent and trustworthy when sharing, borrowing, selling or renting online.

Green Tech Challenge offers access to network, partnerships, and possibly funding for green companies.

Larsen & Eriksen is a Danish watch brand based in Copenhagen, heart of the vibrant Scandinavian design movement and one of the world pioneers in urban bicyclism.

Legatbogen is the biggest search engine for grants in Denmark, helping applications to find the right grants as well provide managements service to get the right applicants.

Minlæring is an advanced technology for learning online, with more than 100 upper secondary schools in Denmark as customers.

Swipty provides an app where users can buy and sell their unwanted gift cards. All the physical gift cards are digitalized, so they can be exchanged instantly.

Vizgu aims to digitalise art for museums, using an image recognition platform that uses tablet or smartphone cameras to show system generated or user-generated information on objects the user points at.

Yooowe is an online community platform where surfers, skiers, boarders and local businesses can rent or rent out gear, making it easy and fun to find unique local experiences and quality gear all around the world.

What provides fast and affordable opinion polls for market research, making it more motivational and fun.

After the startups’ official graduation ceremony from the program, the judges also awarded What as the best investment case and Carcell for the best pitch. Vizgu was picked as the audience favourite via an online poll during the event.

On September 28^th 2017 CSE  organises the Entrepreneurial Day of CBS where you can explore the future of student entrepreneurship in the North.

The post Go Grow Demo Day 2017 at CSE: Startups pitch to investors and business leaders appeared first on Øresund Startup News.