As their first venture has been a two-digit million investment in the software startup Famly. The startup is creating a social network to facilitate better communication between daycare institutions and parents. They aim to become the facebook of day care institutions, a goal that has been made possible by the new investment.

“It has been an incredibly positive experience to get acquainted with Famly. As it is our first investment outside of Top-Toy, it has been more important for us to invest in something that has a good product and some good people who bring happiness for families with children as we recognize from the toy industry,” Says Peter Gjørup in an interview with Børsen

Anders Laustsen, the CEO and founder of Famly, states that the investment will be used to focus on the product. The injection will give them the opportunity to further their activities both in Denmark and abroad.

Both Peter and Susanne Gjørup are excited about their new venture opportunities. They want their investments to have a positive impact but the primary goal is to grow the fortune. Peter Gjørup explains that they, therefore, intend to choose carefully between investments, aiming at startups with big potential.

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“We have been a bit overwhelmed by the interest. It was insanely important to us that we got some of which could add a lot of value to the company with good and different skills. It was at least as important as getting some money.” says Anders Laustsen from Famly to Børsen.

The investors include well known Klaus Nyengaard, but also Morten Primdahl and Alexander Aghassipour, who both are co-founders of Zendesk, and Christian Birk, former managing director of Endomondo. The investment is € 375 000 in total. They are all convinced that Famly is working on the right solution to a big problem.

“If the product is flexible enough to adapt to different countries and cultures, I can imagine that it is something that you use in tens of thousands of institutions. Obviously it needs to be made clear that is a long way. But they’ve got a really good start.” says Klaus Nyengaard to Børsen.

Famly works by solving a couple of problems at the same time. It makes it easy for parents to keep up-to-date thru their app. At the same time, it makes administration and overview for the kindergarten or preschool easier. Also, it acts as a website and homepage for the kindergarten, making that an integrated part as well. Their focus on design and making it easy to use really makes their services convenient.

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