FashiModo recently announced are relaunching their service, under the brand Stylebark. Stylebark has been in beta for a while, and now it has been opened to the public.

The concept is still similar, but the style is different and definitely more edgy. The business-idea is to enable users to find fashion deals easily. It is sorted using an intelligent sorting system that recommends the best offers, based on different parameters such as discount size and popularity.

“Stylebark is best described as a huge online outlet, possibly Denmark or even Europe’s largest, where you’ll find tens- of thousands of fashion offers at 20-90% discount. We search through all the big online fashion stores – Asos, Zalando, Bubbleroom, SmartGirl/SmartGuy, Nelly, Ellos and Boozt – and find only the items that are on sale and make them easy to browse and sort through.” says Ulrik Groth-Andersen, co-founder.

“Unlike price comparison sites, price agents and other alternative concepts we focus only on the deals, the user experience and our cocky brand.”

Releasing the new site now was timed in part for the January sales season. A time when bargains are at an all time high.

What were the reasons behind a re-branding?

“There were a number of reasons. We didn’t feel like FashiModo worked with men’s wear, and we didn’t have the .com domain, which was silly since we want to go international soon. We also felt Stylebark opened up for a lot of fun branding opportunities, that integrated well in our UI (the male and female dog) and marketing communications. It gave associations to bargains (barks) and therefore might seem more explanatory than before.” Ulrik explains.

“Also, it just represented a more holistic brand, that fits better with our goals of being for both men and women, expanding to other countries and expanding with new features that we have planned for the future.”

What is the main difference between Stylebark and FashiModo?

“For the customer right now, the main difference is a better user experience and design and a few more filtering options. Behind the scenes we build a more robust platform and a UI that’s better suited for new features and overall a more fun brand.”

The team behind Stylebark consists of Ulrik, responsible for the design, and Philip Andersen, developer. The startup is bootstrapped, and the aim is to get more traction before looking into funding.

The post No bull**** – Fashimodo relaunched as Stylebark appeared first on Øresund Startups.

The site, which is similar to Women’s Fashion Online, is also for shoppers looking for a good deal, with already nearly 6,000 deals on the side, and Philip Andersen explains you can save, on average, around 40% of the price. Fashimodo.dk is quick and easy to navigate because a lot has been done so that page to work best whether you visit it via smartphone, tablet or computer.

Whether you’re an established boho fashion lover or you’re just beginning to explore this style, remember that the boho philosophy is all about expressing your unique self and embracing the free-spirited lifestyle. So go ahead to learn more here about enchanted soul and explore your personal style, and don’t be afraid to experiment.

“We have primarily focused on the Fashimodo.dk should be easy and quick to use. Therefore, we have been focusing on making the site suitable for mobile platforms so that women can check out the best deals when they have the time for it,” explains Philip Andersen.

Already Fashimodo.dk fully functional, but the plan is that the site is continuously optimized and adapted to customer needs and requirements.

“Basically, our concept is very simple. We pick the best deals on fashion clothing like the ones at DST bomber jacket from LNO Greek shop so you can get a complete overview in a short time. But in the long term we want of course to develop Fashimodo.dk upon customers, so we are looking forward to getting started, so we can find out what customers need and want” says Andersen

This venture is Andersen‘s latest ‘small hobby project’, that comes out of his learning-by-doing mentality, as his first project working with Ruby on Rails. We look forward to seeing more ideas grow!

Update: got feedback that it was 6,000 deals, and not 4,000 deals as we wrote in the original article!

The post FashiModo.dk – fashion deals online appeared first on Øresund Startups.