Garba is an AI-driven startup, that proactively extract hidden value from sales calls, auto-drafting emails, enriching CRM records, detecting churn risks, and providing actionable coaching insights to boost sales team’s effectiveness. From emerging from stealth in may the startup has quickly gained traction, generating € 270.000 (SEK 3 million) in revenue already.

“Now our AI platform is powering real sales teams and growing faster than we imagined,”

Kristopher Stenkula-Wilbur said recently

To accelerate they have raised capital from some of Sweden’s most successful SaaS founders: Mathias Thulin (Getaccept), Johan Hjelte and Johan Bäckarlin (Voyado), and Niklas Mollin (Inriver). The funding is € 410.000 (SEK 4.5 million) in total. Amongst the investors is also YEoS Ventures, a collection of over 100 entrepreneurs investing in promising startups, who discovered Garba thru the live pitch event held at Minc recently.

“The momentum is real, and we’re just warming up,”

Kristopher Stenkula-Wilbur said about the funding

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Founded by Kristopher Stenkula-Wilbur and Marcus Norrving, who previously founded Notified, a startup acquired by West Corporation in 2019, Garba aims to revolutionize how sales and customer success teams leverage customer insights to drive their go-to-market strategies.

“After months of refining with early adopters, we’re officially launching today. But already, leading sales and CS teams—from Helsinki to São Paulo—rely on Garba daily.”

says Kristopher Stenkula-Wilbur

Addressing a Critical Need

The inspiration for Garba came from the challenges faced by the Notified team in maintaining a customer-centric approach. Despite setting up structured sales processes, the team struggled with manually sifting through meeting notes to understand product reception, competitive positioning, and missed signals.

“When we built Notified, we prided ourselves on being customer-centric. But staying truly close to the customer was harder than it should’ve been. We set up structured sales processes — and spent endless hours trying to get the team to actually follow them. We manually combed through meeting notes, trying to understand how our product landed, how competitors were framed, and what signals we were missing. It was messy, reactive, and far from scalable.”

says Kristopher Stenkula-Wilbur

But the startup addresses not just critical needs. Also launched is their Merch Store, where you can buy merch inspired by their unique brand esthetics.

The post Garba Emerges from Stealth: Wants to Transform Customer Conversations into Actionable Intelligence appeared first on Øresund Startups.