A Strategic Hub for E-commerce Growth

Helsingborg’s unique advantages, including its location in the Øresund region, a strong tradition of trade, and a well-developed logistics network have made it a magnet for e-commerce businesses. The city is home to a mix of global giants and innovative startups, all benefiting from a supportive ecosystem that spans technology development, marketing, and international expansion.

“Working with international clients requires an international mindset – something that is easy in Helsingborg, as just looking out of the office you see Denmark and all the international shipping companies operating thru this busy part of the world.”

said Pierre Grönborg, CEO of HDL Commerce

Key Contributors to the Region’s Success

The region hosts headquarters, warehouses, and key operations for some of Sweden’s most prominent e-commerce brands, including IKEA, NA-KD, CDON, Tailor Store, Boozt, and Coolstuff. While IKEA’s digital operations alone employ 1,300 people in Helsingborg, the report excludes its revenue from the 8 billion SEK generated by local e-commerce businesses. This includes many medium-sized companies generating between 10 to 100 million SEK annually such as gents.se, 4dogs, uteprodukter.se, nybryggt.nu and soulfactory.se.

“Helsingborg combines a long tradition as a trading city with a strong culture of innovation and a strategic position as one of Sweden’s leading logistics hubs, making it a natural base for leading e-commerce players,”

said Soraya Axelsson, Director of Business Development at the City of Helsingborg

Employment Growth and Economic Impact

E-commerce employment in Helsingborg has surged from 5,250 in 2021 to 7,000 in 2024, reflecting the sector’s dynamic growth. The industry offers a mix of highly skilled tech and marketing roles alongside entry-level logistics and customer service positions, making it an attractive destination for talent. Also AI and tech companies within the field have emerged in recent years, such as Quickbutik, HDL Commerce and Contentor.

“We work every day with e-commerce companies looking to grow beyond their home markets. Being able to support them on that journey from Helsingborg, where we have close ties to our clients and a genuine international perspective, is something we find both natural and inspiring.”

says Rabie Salem, CEO at Contentor

You can read more about the report here:

The post Helsingborg Strengthens it’s position as Sweden’s E-commerce Powerhouse appeared first on Øresund Startups.

We track over 500 startups in this region, and of these over 100 have women founders or co-founders that we know about. So on this day, we wanted to highlight 25 interesting startups, co-founded by women, to watch out for in 2025.

This list consists of us and external advisors who highlighted different startups. It is not an objective list, but rather based on personal insights and who we believe will have an interesting 2025.

The list is of both younger startups and more established scale-ups, and in different fields – from AI startups to those focusing on food or nutrition, to e-commerce. One thing is clear – there are definitely a lot of interesting startups building great products in this region.

25 startups of interest

CanopyLab: A research-based social elearning platform designed to enable the development of competencies. With adaptive quizzes and the built-in social network structure enhance social and collaborative learning, emphasizing personalizing the learning experience to meet the learner’s individual needs. Co-founded by Sahra-Josephine Hjorth. (Edtech, SaaS, AI)

Coolstuff: Curating unique and trendy items that resonate with a diverse range of consumers. Co-founded by Kajsa Knapp. (E-commerce, Consumer goods)

Cross Reality: A unique multiplayer VR gaming turn-key solutions for arcades and entertainment venues. Their CRES platform turns any 100m² space into a virtual gaming arena with up to ten players simultaneously. Co-founded by Marie Möller. (Gaming, Hardware)

Della8: Crafting fashion-forward and functional products tailored to modern lifestyles. Co-founded by Emelie Nilsson Sträng. (Marketplace)

EasySize: Helping online shoppers find the perfect fit, reducing returns, and elevating the shopping experience. Founded by Gulnaz Khusainova. (E-commerce, SaaS)

Emission Twin: Developing technologies to monitor and reduce emissions, contributing to a greener future. Their software unites the ecosystem to help companies reach their climate goals. Co-founded by Tove Nilstun. (Climate, SaaS)

Edda Knowledge: Creating VR learning environments that engage students and assist in teaching. Empowering individuals and organizations with knowledge-driven solutions that foster growth and innovation. Co-founded by Sonja Holmer. (Edtech, SaaS)

Gents & Gents Go: Providing stylish and sustainable fashion options for the modern gentleman. Founder Jenny Rydhstrom. (E-commerce, Cosmetics, Consumer App)

Go Cirkular: Beauty brand specializing in upcycling raw materials to reduce environmental impact. Focused on vegan skincare and other products. Founder Irene Atance. (Cosmetics, Climate)

Inimini: Transforming the second-hand market for children’s clothing with a convenient online platform. Their goal is to increase the use of second-hand children’s clothing by making it easy for customers to find what they are looking for. Founded by Josefin Runquist and Maja Vallinder. (E-commerce, Clothing)

Matr Foods: Uses the art of traditional fungi fermentation on a mix of Nordic organic vegetables, legumes and grains to create a new healthy plant ingredient rich with deep umami flavour and a juicy tender bite. Co-founded by Randi Wahlsten. (Food, Climate)

Miniferrum: Creating innovative iron supplements for children and women, based entirely on heme iron. Co-founded by Marlén Melander. (Food)

Najell: Designing innovative baby products that combine functionality with stylish design. Co-founded by Freja Najafi Kristensen. (E-commerce, Clothing)

NitroVolt: Offers a clean, green, and local ammonia production system that gives power to the individual farmer over their own nitrogen-based fertilizer needs. The technology relies on lithium-mediated ammonia synthesis reactor, called Nitrolyzer. Co-founded by Suzanne Zamany Andersen. (Climate)

Oxide AI: Leveraging artificial intelligence to make smarter high-stakes decisions and accurate, discovery-driven experiences with AI Agents. Co-founded by Kateryna Wikström. (AI)

PayZlip: Simplifying payroll management with cutting-edge technology that ensures accuracy and efficiency. Co-founded by Jasmi Thrikediswarenaden. (SaaS, HRtech)

Proplab: Innovating in the proptech sector, a platform that simplifies a real estate developer’s everyday life, accelerates business development, promotes creative idea discussion and enables compelling presentations to potential tenants. Co-founded by Naomi Hamilton. (SaaS, Proptech, AI)

Raffle.ai: Search solution using super secure AI powered assistants. Co-founded by Suzanne Lauritzen. (AI)

Robot Minds: Empowering organisations to navigate and thrive in the rapidly evolving landscape of robotics. Founder Elena Sjödin. (Robotics)

Soothla: Kidswear and bedding for Sensitive Skin and eczema. Their lyocell products are designed to be soothing for the skin. Allergy-friendly, toxin-free, and a seamless inside feel for extra comfort. Founder Sylvia Heuvelman. (E-commerce, Clothing)

Tiimo: Award-winning app and web planner designed for neurodivergent brains. Co-founded by Helene Lassen Nørlem. (Consumer App)

Visibuilt: Developing a fermentation-based binder called visiBIT derived from one of nature’s own binders, mycelium. Founder Line Kloster Pedersen. (Proptech, Climate)

Wellbefy: Revolutionizing occupational health care with innovative solution and methodology. Co-founders Sandra Jönsson and Rebecca Arfwedson. (SaaS, HRtech)

4dogs. Pet care online store with solutions that prioritize the well-being and happiness of our furry companions. Co-founders Margareta Borg and Cina Bössfall. (E-commerce, Animals)

Why These Startups Matter

These startups are not just businesses; they represent the resilience, creativity, vision – and a drive to make an impact in the world. For instance, Inimini’s founders, Josefin Runquist and Maja Vallinder, have built a sustainable platform for second-hand clothing, oOr Emelie Nilsson Sträng who wants to enable a better sharing economy so that we can use resources smarter with Della8. Each one on this list are inspiring people that want to create a better world.

And these are just some of all the startups in the region. If you want to find more, check out or startup list. If you want to know which ones of these are women founded or co-founded, reach out to us.

Update: the orignal article included Too Good To Go. This was a mistake however from our side, and has been corrected now.

The post 25 Startups to Watch Out for in 2025 – With Women Founders appeared first on Øresund Startups.