Gridly’s platform helps game and software studios organize, plan, and track digital content, a critical need in an industry where efficiency and scalability are key. The key is to remove the need for endless files, versions, or emails.

“Our platform already works very well for our customers as it is. Now, we’re focusing on integrating AI, particularly agentic AI,”

says CEO Anna Albinsson to Rapidus.

This next-generation AI will enable Gridly to automate complex workflows, strengthening its position as a must-have tool for developers.

The majority of the €1.3 million comes from existing investors, but the round also introduces Jörgen Larsson, a gaming industry heavyweight with deep expertise in the sector. He brings extensive experience from Gridlys most important vertical: gaming.

From Localize Direct to Global Ambitions

Founded in 2022 by Christoffer Nilsson and Mattias Wennerholm, Gridly spun out of Localize Direct, a company specializing in translation and localization for game developers. Rapidus reports its investor base includes Nordic Game Ventures, Teknoseed, and Innovum, alongside Subvenio Invest and Rendered VC, which led a previous round.

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Founded in 2022 by former game developers and serial entrepreneurs Christoffer Nilsson and Mattias Wennerholm, Gridly aims to revolutionize how digital content is handled. The platform addresses the challenges faced by content teams in managing diverse digital assets such as text, images, audio, and video — challenges that are compounded by the rapid deployment of AI.

Content creation has evolved from a linear process of one-time releases to a continuous cycle essential for audience growth and retention. This shift has spurred a need for more sophisticated tools beyond traditional methods like Google Sheets, which lead to disorganization and inefficiency.

“With AI now amplifying content complexity and volume, it’s crucial to have a more sophisticated approach for content management,”

stated Mattias Wennerholm, CTO and Co-Founder of Gridly

Gridly’s platform allows teams to fully control their content processes — from planning and creation to localization, quality assurance, publication, maintenance, and support. This end-to-end management is designed to enhance the speed, cost-effectiveness, and quality of content operations at scale.

The seed funding round saw participation from investors including a top-three global games company, Nordic B2B software investor Subvenio Invest, US-based digital media specialist Rendered.VC, and existing investors.

“We are excited to team up with Gridly on their quest to become a key digital content infrastructure company in the gaming sector and beyond.”

says Patrik Östersgård, Partner at Subvenio Invest

With over 100 customers, including major games companies like Rovio, Scopely, and Warner Bros. Games, as well as firms across FinTech, MedTech, and SaaS sectors, Gridly is rapidly establishing itself as a leader in content operations solutions. The company plans to use the new funds to enhance its platform, expand its patent portfolio, and optimize the production process.

“We were impressed at the number of global publishers putting Gridly at the heart of their flagship titles for content production. In the upcoming era of AI-assisted content creation, we see Gridly becoming an essential platform to power automated, and sustainable content operations.”

says Jiten Dajee, Partner at Rendered.VC

From its offices in Sweden and Vietnam, Gridly’s global team of more than 50 members continues to provide robust support to customers worldwide, reinforcing its commitment to transforming the digital content landscape. This latest investment marks a significant milestone in Gridly’s journey towards redefining how digital content is managed in an increasingly AI-native world.

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