ifragasatt – Øresund Startups

Ifrågasätt gets their first business customer

Kateryna Lukina — Wed, 17 Apr 2019 13:06:34 +0000

Malmö-based startup Ifrågasätt’s aim is to promote an open debate within online comments, by letting users express their opinion, as well as reducing hatred and rudeness online. But the startup is also developing in other directions – Ifrågasätt is developing a new software for live reporting, and the startup has now picked the first customer in the new segment.

“We broaden ourselves from only newspapers to other types of media, and the SPF Seniorerna [the Swedish Pensioners’ Association] is the first type in that direction. We have seen great interest from magazines and trade magazines,” says CEO and co-founder Gustav Hjärn to Rapidus.

The new live reporting software will, among other things, increase the life span of the reporting, and the idea is to have a test version ready at the end of the month. The startup is also preparing for expansion – probably in another Nordic country during the year.

In Ifrågasätt’s commentator’s solution, anyone who comments must state their name, social security number (personnummer) and city, when creating an account. In addition, each post is analysed before publication. This has been picked up by some of Swedens biggest newspapers: the customers include Göteborgs Posten and all Stampen newspapers, Dagens Industri, Dagens Nyheter and several Göta Media newspapers.

Six people, excluding project team and hour-based employees, work in the company. In addition to the founders, other owners include Peter Enberg, former CEO of Kung Markatta, and Thomas Wiklund from Dendera Venture.

Source: Rapidus

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Malmo-based platform for monitoring online comments took in second investment

Iryna — Thu, 23 Feb 2017 22:37:17 +0000

Malmo-based Ifrågasätts is a startup that works on a platform for comments that helps pages increase interaction with and among their readers as well as takes care of hate messages and similar low quality comments. The service consists of a plugin for news sites that enables serious, fact-based article comments without giving a possibility to post through anonymous accounts. Recently DiDigital reported that Ifrågasätts took in another investment round. Among the previous investors are P Magnus Olsson and Erik Uggla.

“It’s a classic second seed round investment between one and five million. The stock emission was overfunded, so we had to say no to some investors,” – shared CEO Gustav Brain in the interview with DiDigital.

Among the new investors who have now become part-owners are Kung Markattas, former CEO and major owner Peter Enberg, Thomas Wiklund, Dendera Venture, Erica Alvim de Faria, percipient, Björn Andersson, Taxam and Nils Mellnert, Limelco.

“These are people who have made interesting journeys with their companies in the past and many of them will be able to keep up with future investment rounds if it becomes necessary,” – said Gustav Brain.

The hope is that the investment will be able to take the company to a positive cash flow. Presently Ifrågasätts is discussing future collaborations with some major Swedish newspapers with a plan to do service launch together with them. The first newspaper in Sweden that will use Ifrågasätts’ is Fokus

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