Earlier this month Minc celebrated as 8 companies go onward from the incubator program in autumn 2013. My News Desk press release tells how Malmö City Business Development Director Pehr Andersson, along with Minc CEO Mårten Öbrink, thanked the entrepreneurs and founders with flowers, chocolates and applause from all the guests at their celebration event. Information about 6 of the companies follows.

Green Furniture
Founded in 2007 by Johan Berhin, Green Furniture Sweden produces sustainable design furniture for public indoor spaces. They are pursuing sustainability on three different levels: through design and production of thier own furniture, through activities and via informative events.

Mazily
Mazily was created by Lajku AB, a small start-up company foundeed by Paul Ulvinius, Jonas Dahl, Magnus Jönsson, Olle Morin and Kristoffer Säll. Mazily is a dating site that targets an urban culture and interested audience. It was recognised as the best Swedish dating site in 2012, and is a meeting generator, an online version of your local indie pub. It’s a platform for initiating contact and meeting new people, as well as getting out on the town to local events.

Snabboteket
Snabboteket makes it possible for you to get your urgent ailments alleviated when you need it, where you need it. It’s a mini-pharmacy idea to make medicines available on the go, on trains, ferries, in airports and hotels. They offers prescription drugs and personal care products in smaller portion packs, at the checkout line and product displays. Founded in 2011, behind Snabboteket is Johan Bergenholtz, Jacob Lönroth and Filip Larsson.

ZippyEster
ZippyEster inspires and encourage a smarter economic life. ZippyEster want to collect anything related to your personal finances such as customer clubs, budgets and pension issues in one place on your mobile. ZippyEster has big ideas, including CSR and helping particularly for women and children in vulnerable environments. Founded by Christina Olseni, the team behind Zippyester found each other through social networks and contacts.

Invivoplay
InvivoPlay is an innovative coaching tool that connects you with experts from all over the world and helps you tackle your problems, achieve your goals, and live a happier life. It’s a Facebook-integrated social game that combines your virtual and real life, to improve your health, social, wisdom, spiritual, wealth, based on science of positive psychology and fun. Its main purpose is to utilize popular trends of social gaming and use them to increase society´s well-being. Founded by Tina Yildirim, Miha Pulko and Maja Dahlin Lundbergh, InvivoPlay was recently named in the list of Sweden’s Hottest Digital Entrepreneurs of 2013.

Designed by Jepson
Founded by Mikael Jepson, DesignedbyJepson makes fun, simple and functional designs.

Check out all the current Minc Incubator companies!.

Read the entire post here: 8 companies leave Minc Incubator

The idea to start Mazily appeared as a result of frustration with existing dating websites in Sweden.

“The shitty functionality, the cheesy tonality and a feeling of being fooled, was a common denominator with most of the sites we tried. And we asked ourselves; couldn’t we do this better? We set up a team (of four founders, now five) and a year later we launched Mazily (in Stockholm, Göteborg and Malmö) in the beginning of 2012,” shares Olle.

The founders introduced a concept of “event-based dating”. The idea is to provide a natural environment where single people who share interests for certain forms of culture would have a chance to meet, like a concert, exhibition, festival, theater show etc. So far the company has received a warm welcome and was recognized as “Best Lifestyle Website 2012” by Internetworld.

“We now have the dating functionality and a crowd-sourced event guide in place and are working on further integration. We are adding different options to interact with others interested or going to the same event, such as related discussions, asking someone out, finding people that want to be asked out, or attend an event as a group of singles,” says Olle.

In a short time span, Mazily has already captured attention of audience outside of Sweden. In just a week period after launch in London, the website has got over 1000 new members. At the moment, just one of the team members is based in London while the rest is located in Malmö.

“Malmö is an up and coming city for startups, with a growing community of entrepreneurs. The size of the city makes it easier to get to know others in the same situation and with Copenhagen around the corner there is both communications and other opportunities nearby. I might move to London, or perhaps Berlin, in a later stage, but at the moment, there is no problem to operate the company from Malmö,” shares Olle.

The way Mazily is trying to stand out among its competitors is by providing transparent and free service just like Swinging 101. As niche sites continue growing, Mazily has definitely captured a unique spot – bringing people together based on shared interests. How neat is that?

Read the entire post here: Mazily: dating maze on a cultural plain

So what happened there? A lot! While there wasn’t enough time to see and talk to everyone, there was a great range of companies with unique ideas, at various stages. From those just getting their plans down on the brown paper to others scaling up stage and fully operational, it was a lot of activity and exchange of ideas, and great for mingling.

Lots of ideas to watch, and here is just a small sample of those on show:

A nice first event for IDD to come Malmö! Next Internet Day with .SE at the Stockholm Waterfront November 25-26, 2013

Pic: Johan Jörgensen presents Best in Show to Alexander Zolotarevski, courtesy of Erik Starck

Read the entire post here: IDD 2013 in Malmö last week!