We track over 500 startups in this region, and of these over 100 have women founders or co-founders that we know about. So on this day, we wanted to highlight 25 interesting startups, co-founded by women, to watch out for in 2025.

This list consists of us and external advisors who highlighted different startups. It is not an objective list, but rather based on personal insights and who we believe will have an interesting 2025.

The list is of both younger startups and more established scale-ups, and in different fields – from AI startups to those focusing on food or nutrition, to e-commerce. One thing is clear – there are definitely a lot of interesting startups building great products in this region.

25 startups of interest

CanopyLab: A research-based social elearning platform designed to enable the development of competencies. With adaptive quizzes and the built-in social network structure enhance social and collaborative learning, emphasizing personalizing the learning experience to meet the learner’s individual needs. Co-founded by Sahra-Josephine Hjorth. (Edtech, SaaS, AI)

Coolstuff: Curating unique and trendy items that resonate with a diverse range of consumers. Co-founded by Kajsa Knapp. (E-commerce, Consumer goods)

Cross Reality: A unique multiplayer VR gaming turn-key solutions for arcades and entertainment venues. Their CRES platform turns any 100m² space into a virtual gaming arena with up to ten players simultaneously. Co-founded by Marie Möller. (Gaming, Hardware)

Della8: Crafting fashion-forward and functional products tailored to modern lifestyles. Co-founded by Emelie Nilsson Sträng. (Marketplace)

EasySize: Helping online shoppers find the perfect fit, reducing returns, and elevating the shopping experience. Founded by Gulnaz Khusainova. (E-commerce, SaaS)

Emission Twin: Developing technologies to monitor and reduce emissions, contributing to a greener future. Their software unites the ecosystem to help companies reach their climate goals. Co-founded by Tove Nilstun. (Climate, SaaS)

Edda Knowledge: Creating VR learning environments that engage students and assist in teaching. Empowering individuals and organizations with knowledge-driven solutions that foster growth and innovation. Co-founded by Sonja Holmer. (Edtech, SaaS)

Gents & Gents Go: Providing stylish and sustainable fashion options for the modern gentleman. Founder Jenny Rydhstrom. (E-commerce, Cosmetics, Consumer App)

Go Cirkular: Beauty brand specializing in upcycling raw materials to reduce environmental impact. Focused on vegan skincare and other products. Founder Irene Atance. (Cosmetics, Climate)

Inimini: Transforming the second-hand market for children’s clothing with a convenient online platform. Their goal is to increase the use of second-hand children’s clothing by making it easy for customers to find what they are looking for. Founded by Josefin Runquist and Maja Vallinder. (E-commerce, Clothing)

Matr Foods: Uses the art of traditional fungi fermentation on a mix of Nordic organic vegetables, legumes and grains to create a new healthy plant ingredient rich with deep umami flavour and a juicy tender bite. Co-founded by Randi Wahlsten. (Food, Climate)

Miniferrum: Creating innovative iron supplements for children and women, based entirely on heme iron. Co-founded by Marlén Melander. (Food)

Najell: Designing innovative baby products that combine functionality with stylish design. Co-founded by Freja Najafi Kristensen. (E-commerce, Clothing)

NitroVolt: Offers a clean, green, and local ammonia production system that gives power to the individual farmer over their own nitrogen-based fertilizer needs. The technology relies on lithium-mediated ammonia synthesis reactor, called Nitrolyzer. Co-founded by Suzanne Zamany Andersen. (Climate)

Oxide AI: Leveraging artificial intelligence to make smarter high-stakes decisions and accurate, discovery-driven experiences with AI Agents. Co-founded by Kateryna Wikström. (AI)

PayZlip: Simplifying payroll management with cutting-edge technology that ensures accuracy and efficiency. Co-founded by Jasmi Thrikediswarenaden. (SaaS, HRtech)

Proplab: Innovating in the proptech sector, a platform that simplifies a real estate developer’s everyday life, accelerates business development, promotes creative idea discussion and enables compelling presentations to potential tenants. Co-founded by Naomi Hamilton. (SaaS, Proptech, AI)

Raffle.ai: Search solution using super secure AI powered assistants. Co-founded by Suzanne Lauritzen. (AI)

Robot Minds: Empowering organisations to navigate and thrive in the rapidly evolving landscape of robotics. Founder Elena Sjödin. (Robotics)

Soothla: Kidswear and bedding for Sensitive Skin and eczema. Their lyocell products are designed to be soothing for the skin. Allergy-friendly, toxin-free, and a seamless inside feel for extra comfort. Founder Sylvia Heuvelman. (E-commerce, Clothing)

Tiimo: Award-winning app and web planner designed for neurodivergent brains. Co-founded by Helene Lassen Nørlem. (Consumer App)

Visibuilt: Developing a fermentation-based binder called visiBIT derived from one of nature’s own binders, mycelium. Founder Line Kloster Pedersen. (Proptech, Climate)

Wellbefy: Revolutionizing occupational health care with innovative solution and methodology. Co-founders Sandra Jönsson and Rebecca Arfwedson. (SaaS, HRtech)

4dogs. Pet care online store with solutions that prioritize the well-being and happiness of our furry companions. Co-founders Margareta Borg and Cina Bössfall. (E-commerce, Animals)

Why These Startups Matter

These startups are not just businesses; they represent the resilience, creativity, vision – and a drive to make an impact in the world. For instance, Inimini’s founders, Josefin Runquist and Maja Vallinder, have built a sustainable platform for second-hand clothing, oOr Emelie Nilsson Sträng who wants to enable a better sharing economy so that we can use resources smarter with Della8. Each one on this list are inspiring people that want to create a better world.

And these are just some of all the startups in the region. If you want to find more, check out or startup list. If you want to know which ones of these are women founded or co-founded, reach out to us.

Update: the orignal article included Too Good To Go. This was a mistake however from our side, and has been corrected now.

The post 25 Startups to Watch Out for in 2025 – With Women Founders appeared first on Øresund Startups.

One aspect that sets Future Retail Incubator apart from other incubators is the number of female entrepreneurs participating. This strong representation of female founders demonstrates the incubator’s commitment to fostering an inclusive and diverse entrepreneurial environment. Participants come from across Sweden, with some even coming from outside Europe, further strengthening regional collaboration and international connections.

Among the companies in the incubator are:

• Miniferrum: A company creating innovative iron supplements for children and women, based entirely on heme iron.
• Fyaril: A marketplace connecting global producers of handmade and sustainable products with customers.
• Lahku: Climate-smart and eco-friendly clothing, inspired by nature and produced under fair conditions.
• Catmist: A player in the pet industry offering innovative and healthy products for our four-legged friends.
• Go Cirkular: A beauty brand specializing in upcycling raw materials to reduce environmental impact.

“We are excited to welcome these promising new companies to our incubator. They represent a wide variety of industries, but all share a common drive to create value for customers and a desire to grow. We are especially proud that the majority of our entrepreneurs are women, and we look forward to continuing to promote diversity and innovation in entrepreneurship.”

says Zhenni Liang.

“The program has had more female than male entrepreneurs applying and being accepted over the past five years, which is quite rare compared to many other incubators and accelerators,”

Zhenni continues.

With Zhenni Liang’s leadership, the focus on sustainability has significantly increased within the incubator program. Zhenni, who was a key figure behind the recently concluded the international Impact event, The Drop, has taken on the challenge of ensuring that more sustainable business ideas in retail can grow in Sweden.

Since its inception in 2015, the Future Retail Incubator has helped e-commerce companies grow faster than the industry average, with a strong focus on sustainability and expansion. The program offers companies unique support, including expertise in digital marketing, networking opportunities, and access to resources necessary to build successful e-commerce businesses.

The new group of companies is expected to contribute to strengthening the incubator’s already impressive track record. Companies that have previously participated in the Future Retail Incubator have shown an average annual growth rate of 40%, and their combined revenue now exceeds € 60 million.

Transparency: Karsten Deppert, the initiator of this site, is also co-founder of E-commerce Park of Sweden and has been part of founding and leading their incubator program.

The post New Promising E-commerce Startups Join the Future Retail Incubator – With strong Representation of Female Entrepreneurs appeared first on Øresund Startups.