Notified was founded in 2010 by Marcus Norrving and Kristopher Stenkula as a platform for comprehensive solution within PR and communication, aimed at helping companies making better decisions in their marketing efforts. Among their over 10,000 clients are both corporate giants like Unilever and later stage startups like Spotify.

“As founders, we are incredibly humbled by the fact that our once simple software has evolved in a way to make this happen.” Marcus and Kristopher remark.

They aim has been since the start to build a stand-alone business and a platform for social media intelligence. Being acquired now enables them to do that, with more resources.

“Personally, we’re excited to take on new leadership roles within the West Corporation, and continue bringing the Notified brand to a much larger audience,”

West Corporation is backed by the Apollo Group and has more than 50,000 customers and 80,000 employees. After they acquired Nasdaq’s PR solutions and Digital Media Services products and services in January 2018, they have worked to develop this line of the business.

It is not revealed how high the acquisition price was.

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“Pär’s experiences in growing companies and in leading people fit Notified’s present situation perfectly,” says Kristopher Stenkula, founder and former CEO of Notified.

The press release highlights Lagerström’s experience as well as Notified’s steady growth and its intentions to take the company to the next level. Pär Lagerström worked for 6 years at Mynewsdesk, during which he contributed to grow the PR company from 30 to 150 employees. Former Notified’s CEO, Kristopher Stenkula, will continue to work in the company focusing mainly on business development and having an active role in the board.

“Notified is in an exciting phase and I see great potential for further growth, both in Sweden and internationally. We see clearly that our services for more professional support tools for investment in social media are increasingly in demand,” says Pär Lagerström.

Notified, founded in 2010, is a service for professional listening and analysis of social media. During 2015, they not only increased considerably its customer base, but also updated its platform. As part of this, they launched new analysis features for social media as well as an app. Recently they also released Sparkle, a new platform which allows companies to use available content in social media for their own marketing activities.

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