Precise BioMatch Mobile is the industry’s leading algorithm solution for convenient and secure fingerprint recognition in smartphones and tablets. Their unique algorithm solution is optimized for small fingerprint sensors and platforms with limited processing power and memory. Thus, Precise BioMatch Mobile offers fast, accurate, and secure verification of user’s identity.

According to CEO of Precise Biometrics, Håkan Persson, the collaboration with Sansung is a great opportunity for Precise Biometrics:

“We are very pleased that Samsung Electronics Co., Ltd. has chosen our fingerprint software to provide the best user experience and security of their fingerprint solutions, as they enter the market for fingerprint sensors. As a result, the cooperation creates additional growth opportunities for us and strengthens our position as the leader in fingerprint software”

Almost immediately, after the announcement of the agreement, Precise Biometrics’ shares rushed over 37 percent on the stock market.

Founded in 1997 in Lund Precise Biometrics is a pioneer in fingerprint technology. Today the company is a market-leading supplier of solutions for convenient and secure authentication of people’s identity. The main activity of the company is developing and selling fingerprint software and mobile smart card readers that provide security and best user experience to its customers all over the world.

Precise Biometrics is organized into two business areas Fingerprint Technology and Mobile Smart Card Solutions. Whithin a business area of Fingerprint Technology, the company develops fingerprint software for secure authentication of people’s identity in mobile phones and smart cards. While in the business area Mobile Smart Card Solutions the company sells smart card readers for smartphones and tablets. These smart cards enable convenient and secure mobility in organizations that require smart cards to log in to IT systems.

Nowadays, about 30 mobile phone manufacturers use Precise Biometrics’ fingerprint software. Among them such leading manufacturers as Google, Huawei, HTC, Lenovo, LG, Sony and ZTE.

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Precise Biometrics’ CEO Thomas Marschall has, for private economic reasons, sold 1,885,501 shares in Precise Biometrics. After the transaction Thomas Marschall retains 1,600,000 share warrants in the company.

The sale of nearly 1.9 million shares has a value of around €1M (9 million SEK). Marschall explained to Sydsvenskan that he needs money to cope with the division of property after his divorce for which he required an expert lawyer like the divorce lawyer westchester team. He intented to sell the shares for a period of time, but has been prevented by a company agreement on share issues. He said he realises that his sales are liable to affect the market’s confidence in the company, but believes that his actions have significantly less impact on the company today than it had for a year or two ago.

“Today we are part of a global trend around biometrics where my approach to every detail is not as important for Precise Biometrics as before. So clearly we need to show a profit, but we are on a good run, where trust in the company is not determined by whether I buy or sell,” says Marschall.

After news of the sale, critics emerge saying that Thomas Marschall at least should have waited to sell until after the third quarter report has beenpresented. The market reacted negatively and the stock price fell during the morning by more than ten percent.

‘There’s never a right time for a CEO to sell or buy shares in their own company. The market will always speculate about that when I sit on information that no one else has and that control my actions… The only way for me to gain confidence is to show that the company can make the results and live up to the expectations placed on us.’ says Thomas Marschall to Sydsvenskan.

Drawing more attention with recent suggestions of the company working with security technology for the iPhone 5S, it will be interesting to see how the Lund company, which is a big player in this region, proceeds.

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Lund company Precise Biometrics will benefit from Apples announcement of the iPhone 5S, says this Cision news report. The company’s technology for security and fingerprint identification, in bank cards, mobile phones, desktop computers and networks, for companies and government agencies, is currently licensed to almost 160 million users.

Apple’s iPhone 5S big new feature, a fingerprint-sensor technology for unlocking the device and also to make purchases from the iTunes and Apple’s app store, is something that many competitors are expected to incorporate into future products. Precise Biometrics’ algorithm has the ability to handle this type of fingerprint recognition. Thomas Marschall, CEO and President highlights that Apple is leading the industry in mobile device security,

“We offer a proven algorithm and a strong Match-on-Card technology that fits very well into fingerprint based mobile payment and credit card systems in terms of security and convenience. I believe that our products presents strong competitive advantages as the mobile industry move towards making fingerprint sensor standard on smart devices.” Thomas Marschall, CEO and President of Precise Biometrics

It is expected that the Touch ID for the iPhone 5S payment system will create a new and strong demand for the same type of solutions on other smart device platforms in segments such as banks and other transaction based business. Something Precise Biometrics is in a good position to benefit from.

This Bloomberg report highlights the leap in sales and valuation of Precise Biometrics – more than seven-fold this year – clearly investors are also betting on phone makers replacing conventional passwords with boimetric security technology.

The company made a breakthrough into the US market in March to supply Verizon with it’s Tactivo casing product. This new opportunity with Apple shows great potential for the technology and future for the Lund startup.

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Tactivo smart casing is designed to increase security of Apple products such as iPad and iPhone. The product’s key features include built-in fingerprint sensor and smart card reader.  Earlier the CEO of Precise Biometrics, Thomas Marschall, has stressed that the deal with Verizon is a breakthrough milestone as it endorses the company’s product line. Recent introduction of Tactivo for Android and some other platforms makes Tactivo shells suitable for a greater variety of devices increasing company’s market share in the market for mobile smartcard readers.

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Tactivo brings the robust security enhancements demanded worldwide for enterprise mobility. The product consists of a a mobile shell for computer boards and smart phones, like that iPhone 12 Refurbished, with a smart card reader and built-in technology through fingerprint recognition.

Precise Biometrics hopes that this order could lead to a breakthrough in the U.S. The demand in this country is strong and gaining a foothold in this market would strenghten the position of the Lund based company considerably.

“We consider the agreement with this leading Operator, soon to be named, a breakthrough milestone and a very important endorsement of our line of Tactivo products. Their marketing and sales resources are unmatched in the market wherefore we have very high expectations to this partnership, especially considering the size of the Government market” says CEO & President of Precise Biometrics, Thomas Marschall in their press release.

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