We track over 500 startups in this region, and of these over 100 have women founders or co-founders that we know about. So on this day, we wanted to highlight 25 interesting startups, co-founded by women, to watch out for in 2025.

This list consists of us and external advisors who highlighted different startups. It is not an objective list, but rather based on personal insights and who we believe will have an interesting 2025.

The list is of both younger startups and more established scale-ups, and in different fields – from AI startups to those focusing on food or nutrition, to e-commerce. One thing is clear – there are definitely a lot of interesting startups building great products in this region.

25 startups of interest

CanopyLab: A research-based social elearning platform designed to enable the development of competencies. With adaptive quizzes and the built-in social network structure enhance social and collaborative learning, emphasizing personalizing the learning experience to meet the learner’s individual needs. Co-founded by Sahra-Josephine Hjorth. (Edtech, SaaS, AI)

Coolstuff: Curating unique and trendy items that resonate with a diverse range of consumers. Co-founded by Kajsa Knapp. (E-commerce, Consumer goods)

Cross Reality: A unique multiplayer VR gaming turn-key solutions for arcades and entertainment venues. Their CRES platform turns any 100m² space into a virtual gaming arena with up to ten players simultaneously. Co-founded by Marie Möller. (Gaming, Hardware)

Della8: Crafting fashion-forward and functional products tailored to modern lifestyles. Co-founded by Emelie Nilsson Sträng. (Marketplace)

EasySize: Helping online shoppers find the perfect fit, reducing returns, and elevating the shopping experience. Founded by Gulnaz Khusainova. (E-commerce, SaaS)

Emission Twin: Developing technologies to monitor and reduce emissions, contributing to a greener future. Their software unites the ecosystem to help companies reach their climate goals. Co-founded by Tove Nilstun. (Climate, SaaS)

Edda Knowledge: Creating VR learning environments that engage students and assist in teaching. Empowering individuals and organizations with knowledge-driven solutions that foster growth and innovation. Co-founded by Sonja Holmer. (Edtech, SaaS)

Gents & Gents Go: Providing stylish and sustainable fashion options for the modern gentleman. Founder Jenny Rydhstrom. (E-commerce, Cosmetics, Consumer App)

Go Cirkular: Beauty brand specializing in upcycling raw materials to reduce environmental impact. Focused on vegan skincare and other products. Founder Irene Atance. (Cosmetics, Climate)

Inimini: Transforming the second-hand market for children’s clothing with a convenient online platform. Their goal is to increase the use of second-hand children’s clothing by making it easy for customers to find what they are looking for. Founded by Josefin Runquist and Maja Vallinder. (E-commerce, Clothing)

Matr Foods: Uses the art of traditional fungi fermentation on a mix of Nordic organic vegetables, legumes and grains to create a new healthy plant ingredient rich with deep umami flavour and a juicy tender bite. Co-founded by Randi Wahlsten. (Food, Climate)

Miniferrum: Creating innovative iron supplements for children and women, based entirely on heme iron. Co-founded by Marlén Melander. (Food)

Najell: Designing innovative baby products that combine functionality with stylish design. Co-founded by Freja Najafi Kristensen. (E-commerce, Clothing)

NitroVolt: Offers a clean, green, and local ammonia production system that gives power to the individual farmer over their own nitrogen-based fertilizer needs. The technology relies on lithium-mediated ammonia synthesis reactor, called Nitrolyzer. Co-founded by Suzanne Zamany Andersen. (Climate)

Oxide AI: Leveraging artificial intelligence to make smarter high-stakes decisions and accurate, discovery-driven experiences with AI Agents. Co-founded by Kateryna Wikström. (AI)

PayZlip: Simplifying payroll management with cutting-edge technology that ensures accuracy and efficiency. Co-founded by Jasmi Thrikediswarenaden. (SaaS, HRtech)

Proplab: Innovating in the proptech sector, a platform that simplifies a real estate developer’s everyday life, accelerates business development, promotes creative idea discussion and enables compelling presentations to potential tenants. Co-founded by Naomi Hamilton. (SaaS, Proptech, AI)

Raffle.ai: Search solution using super secure AI powered assistants. Co-founded by Suzanne Lauritzen. (AI)

Robot Minds: Empowering organisations to navigate and thrive in the rapidly evolving landscape of robotics. Founder Elena Sjödin. (Robotics)

Soothla: Kidswear and bedding for Sensitive Skin and eczema. Their lyocell products are designed to be soothing for the skin. Allergy-friendly, toxin-free, and a seamless inside feel for extra comfort. Founder Sylvia Heuvelman. (E-commerce, Clothing)

Tiimo: Award-winning app and web planner designed for neurodivergent brains. Co-founded by Helene Lassen Nørlem. (Consumer App)

Visibuilt: Developing a fermentation-based binder called visiBIT derived from one of nature’s own binders, mycelium. Founder Line Kloster Pedersen. (Proptech, Climate)

Wellbefy: Revolutionizing occupational health care with innovative solution and methodology. Co-founders Sandra Jönsson and Rebecca Arfwedson. (SaaS, HRtech)

4dogs. Pet care online store with solutions that prioritize the well-being and happiness of our furry companions. Co-founders Margareta Borg and Cina Bössfall. (E-commerce, Animals)

Why These Startups Matter

These startups are not just businesses; they represent the resilience, creativity, vision – and a drive to make an impact in the world. For instance, Inimini’s founders, Josefin Runquist and Maja Vallinder, have built a sustainable platform for second-hand clothing, oOr Emelie Nilsson Sträng who wants to enable a better sharing economy so that we can use resources smarter with Della8. Each one on this list are inspiring people that want to create a better world.

And these are just some of all the startups in the region. If you want to find more, check out or startup list. If you want to know which ones of these are women founded or co-founded, reach out to us.

Update: the orignal article included Too Good To Go. This was a mistake however from our side, and has been corrected now.

The post 25 Startups to Watch Out for in 2025 – With Women Founders appeared first on Øresund Startups.

Growblocks is a B2B software-as-a-service company (SaaS), has been running for a year and a half and has now raised a second round of capital. The company was founded by three experienced people from the scaleup environment, where they have been involved in, among other things, Falcon.io, Planday, Templafy, Adform and Raffle.ai. 

The product is a solution to optimize and create transparency in sales and marketing in B2B SaaS companies (see more below), and it is now ready to be sold to an (im)patiently waiting queue of clients.

6 fresh million 

The new capital round of € 6 million (approx. DKK 44.6 million) is led by the German venture fund Project A, which has not invested in Growblocks before. Growblocks solves a huge challenge that all investors in B2B SaaS companies know, which is why several investors knocked on the door.

“We chose Project A among the many who wanted to be involved, because they have sufficient experience in scaling B2B SaaS scaleups. Therefore, they are good to have on the journey now, as we need to scale our business, now that the product is ready to meet the market. The investment ensures that we can build a fantastic product at the same time as we can increase sales.” 

says Toni Holbein, CEO and founder of Growblocks

Toni was the Chief Revenue Officer of both Falcon.io and Planday.

“Both Falcon.io and Planday, which I have been involved in, were sold before reaching EUR 100 million in Annual Recurring Revenue. That is not my goal. I want to be on the whole journey and want to keep a stake, almost no matter how big we get.”

says Toni Holbein

Valuable customers in the development process 

In the development phase, Growblocks had a dozen customers with a turnover from 10 to 1,000 million DKK, and they were carefully selected to be able to provide input for the completion of the product. The unfinished solution was delivered in the form of manual consulting work based on insights from a calculation engine, which was the first Growblocks developed. 

The customers use Growblock’s solution to optimize their sales and marketing, but the customers’ activity is also a laboratory where Growblocks can optimize and further develop the product. That is still far more important to Growblocks than the turnover that the customers put in.

“Growblocks hits an absolutely huge, unsolved need, which is obvious once you see it. The founders’ background in a number of prominent scaleups, where they have solved precisely this problem with great success, made it easy for us to invest.”

says Sam Cash, partner at Project A

Growblocks’ value for customers 

In addition to being able to optimize your sales process, the problem and the solution have great significance for the valuation of a company. “Predictable sales”, i.e. that you live up to your sales budgets is decisive for the share price, both on the stock exchange and when a company is traded or receives an investment. Therefore, Growblocks especially expects that companies considering an IPO can see the value in the product. 

“You can regularly see in the news what it means to lack such an overview. A number of rounds of layoffs could perhaps have been avoided with more predictability about what creates the turnover.”

says Toni Holbein

Previous investors join in

In addition to Project A, which comes with the majority of the investment, the lead investor from the first investment, the venture fund Headline, has also contributed, so that the total amount invested so far is approximately DKK 60 million. 

The investors in the company count over 20 business angels, including Toni’s, Olafur’s and Andrew’s former boss, Ulrik Bo Larsen, who founded Falcon.io in his time.

Understanding Growblocks: “Budgeting” for B2B SaaS Sales 

Growblocks makes a solution that helps especially B2B software-as-a-service companies to get structure and transparency in generating revenue ie. the effect of sales and marketing. The sales and marketing process in this type of company is well described and many have experience in running it, but there was no tool that provided an overview. That’s what Growblocks does, and the idea stems from the founders’ own experiences from, among other things, Falcon.io and Planday.

“Everyone knows what a budget is. It keeps track of costs, like wages and rent and lunch, but the top line — revenue — is typically just one line in the budget. We turn the budget upside down and specify everything that has an impact on revenue, e.g. customer segments, sub-processes in sales, marketing and sales work. We monitor this in real time and compare it with the company’s expected development. When an element does not perform, you can quickly put in there“. 

says Toni Holbein

Typically, the company has a target for sales for each month and quarter, and with Growblock’s solution you no longer have to wait for a result on the top line in the monthly accounts.

At the same time, you can simulate different scenarios, e.g. what happens to sales if you hire five salespeople in January? This allows for far more qualified decisions regarding sales.

According to the founders, there are no other similar products on the market today.

The post Customers queued up before launch: Growblocks raises EUR 6 million appeared first on Øresund Startups.

The startups builds what they describe as the next generation of enterprise search engine, powered by artificial intelligence. Today they announced that they have raised an € 16 million ($18M) commitment from K1 Investment Management, a leading investment firm focused on high-growth enterprise software companies. In the round the Danish growth fund, Vækstfonden VC, participated. The Series A funding allows raffle.ai to more than double headcount by the end of 2022 and continue its expansion into the European and US markets.

Unique position in huge market

The startup has developed a next-gen enterprise search engine, which equips employees and customers with quick, accurate answers to questions and intelligent free text search into relevant documents and images within the company or enterprise.

“Search is an unresolved pain in many organizations and represents a huge efficiency potential in daily work routines. The raffle.ai team has done an incredible job of building a platform that marries next-gen search technology with fast time-to-value, and we couldn’t be more excited to support the company in its next phase of growth.” said Kellen Haines, Principal at K1. “

The multi-billion-dollar enterprise search market continues to see growth as customer and prospect data requirements proliferate. In addition to a user-friendly search experience, raffle.ai also benefits from rapid, AI-powered customer implementations.

“We are typically up and running with a full solution with our customers in a few hours or days, while many of our competitors have to spend months before going live,” said Suzanne Lauritzen, CEO and founder of raffle.ai.

“Additionally, once the platform is in place, our customers are seeing drastic reductions in support calls, tickets and search times, resulting in significant savings. We look forward to the partnership with K1 to further expand our global footprint.”

The post raffle.ai Raises €16 Million for Continued Expansion appeared first on Øresund Startups.