The new 5,4 million SEK investment (over 500 000 euro), half of which comes from Wellstreet, will be allocated towards further work on Simpliday’s revenue stream, according to DiDigital. Up until now the company has been working with “freemium” models, where basic features are free but an upgrade requires a fee.

First launched about two years ago, Simpliday has received solid market traction. Currently their user base is over 100 000 people in about 13 countries, according to CEO Johan Gunnars. Back in May the company received a 7 million SEK (about 700 000 euro) investment for their US market launch. The money came from Pia Althin and Ulf Ljunggren as well as Wellstreet, led by previous Klarna chief Mikael Wintzell.

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Simpliday is built with an intention to give users a better overview of their personal commitments, but also allow them to ask for commitments from other people. The combination of a calendar and reminders feature make the app a perfect tool for a good team work.

“And when it comes to productivity, the US market is worth a lot,” – explains Johan Gunnars, the founder and CEO, Simpliday’s ambition to launch in the US.

The investment money comes from existing investors Pia Althin and Ulf Ljunggren as well as Wellstreet, led by previous Klarna chief Mikael Wintzell. It is also partially financed by a 1,8 mln SEK load from ALMI Skåne.

“For us the investment choice was obvious for two main reasons. First is a strong team behind Simpliday and the exceptional user experience of the service. We see both as phenomenal. Add to that an ambitious expansion plan and a successful beta phase with interesting business models, it becomes clear that the journey ahead with Simpliday will be a very exciting one,” – says Michael Wintzell.

When it comes to Simpliday’s financing history, the company managed to get a total of 16 mln SEK in 3 financing rounds. For Johan Gunnars this is a sign that their team is on the right track, as only a handful of Swedish startups get so much capital without first releasing the product to the market.

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