Having worked as a lobbyist for the last ten years, Cyrille Mai Thanh brings extensive experience in public affairs and government relations. Before joining Spaak, he was Associate Partner at DGA Group, a top lobbying firm in Brussels, where he helped multinational companies and trade associations navigate and shape the EU political environment. With a proven track record of guiding organisations through complex regulatory landscapes, Cyrille is well-positioned to help Spaak develop its EU product and lead the company’s growth at European level.

“His deep understanding of public affairs combined with his entrepreneurial mindset aligns perfectly with our mission to empower lobbyists with AI technology. With Cyrille onboard, we are confident Spaak will contribute to redefining how government affairs teams engage with policymakers and stakeholders in Brussels.”

says Arthur Storm, CEO of Spaak.

Cyrille’s appointment comes at a pivotal moment as the company expands its footprint across Europe. The Spaak’s AI-powered platform helps monitor policy developments, identify relevant stakeholders, and optimise engagement strategies with efficiency and accuracy. As the regulatory environment grows increasingly complex, Spaak’s technology offers organisations a smarter approach to navigating policy landscapes.

“AI opens up a whole range of new capabilities in many sectors, including public affairs. It can optimise workflows, increase productivity, and generate valuable insights. Today, there are over 30,000 lobbyists working in Brussels, this represents a significant business opportunity that Spaak will tap into.”

said Cyrille Mai Thanh.

Spaak continues to attract top talent as it scales its operations and enhances its platform’s capabilities. With Cyrille leading its European strategy, the company is poised to set new benchmarks for AI-driven public affairs solutions.

Founded in January 2024, Spaak has successfully raised € 1.5 million in investment from Nordic investors including Node.vc, J12 Ventures, Creandum, and other partners. This pre-seed funding round will support the continued development of Hamilton, Spaak’s AI assistant for public affairs designed to help navigate the political landscape through actionable insights and execute a series of recurrent tasks.

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Spaak Technologies aims to address the challenges of today’s complex political landscape by centralizing fragmented data and simplifying processes. The company’s mission is to provide comprehensive overviews that allow users to focus on building relationships and working strategically.

“The political landscape is becoming increasingly complex, with organizations struggling to keep up with vast amounts of legislative information and fast-moving debates. We see a future where AI doesn’t just assist but actively enhances strategic decision-making in public affairs, ensuring that organizations can stay ahead without being overwhelmed by information overload,”

said Arthur Teglbjærg, Spaak co-founder and CEO

This is Sweden based node.vc’s first investment in a Danish startup.

“We’re thrilled to announce node.vc ‘s first investment in Denmark as we back Spaak Technologies in their mission to transform public affairs with AI. We see Denmark as an exciting market with a thriving tech ecosystem fostering a culture of innovation and a strong talent pool of ambitious founders.”

said node.vc about the investment

Founded in January 2024, Spaak Technologies launched Hamilton just three months later. Since then, the company has collaborated with major players in the Danish political arena, including Djøf, Dansk Industri, Forsikring & Pension, and Børns Vilkår. These early partnerships have been instrumental in shaping Hamilton’s capabilities and validating its potential impact.

Hamilton: Empowering Public Affairs Professionals

Hamilton is designed to assist NGOs, companies, associations, and similar organizations in navigating public affairs more effectively. By gathering and streamlining political data, Hamilton offers clear, actionable insights, enabling users to make informed decisions and drive meaningful change.

The Spaak Technologies team, comprising developers, operators, and industry experts based in Copenhagen and Brussels, is committed to building the ultimate assistant for public affairs professionals. Backed by strategic investors, this pre-seed funding will accelerate Hamilton’s development and expand its reach.

A Commitment to Democracy

In an era of rapid global change, Spaak Technologies believes that impact is achieved when talented individuals unite around a common mission. The company’s vision is to strengthen democracy worldwide by improving transparency and reducing bureaucracy. Hamilton aims to empower advocates and regulators to create faster, smarter, and more transparent democratic processes.

With this funding, Spaak Technologies is poised to make a significant impact on the public affairs sector, driving innovation and setting new standards for transparency and efficiency. As the company continues to grow, it remains dedicated to its mission of making democracy the best option for societies around the world.

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