Tattoodo was founded in 2013 by the serial entrepreneurs Mik Thobo-Carlsen and Johan Plenge. The platform covers all aspects of tattoo culture and it even lets users request tattoos. Tattoo artists can receive immediate feedback on the sketches they submit on the platform.

Tattoodo has today 20M users every month and 346K uploaded tattoos to choose between.

Second investment in one year

The investment was provided by both new and existing shareholders, including Christian Stadil, Daniel Agger, Jan Bech Andersen, Bjarke Ingels, Nikolaj Coster-Waldau and venture capital fund Nordic Eye.

In December 2016 Tattoodo closed an investment round at $8,5M to expand to the American market. The company still struggles to become profitable, with losses at DKK 17,6M ($2,8M) in 2016.

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Tattoodo was founded in 2013 by the serial entrepreneurs Mik Thobo-Carlsen and Johan Plenge.

The platform covers all aspects of tattoo culture and it even lets users request tattoos. Tattoo artists can compete with designs and the winner gets 70 percent of the price for the competition. On the other hand, for those who want to remove their tattoos due to excessiveness, for instance, they can rely on sites like Ink Anxiety.

Establishing the brand

Since the beginning, the startup has seen tremendous growth. Today Tattoodo has more than 11.2 million fans on Facebook and 20 million monthly users. They company has also grown to 50 employees with their main office at Islands Brygge in Copenhagen. However, it hasn’t only been smooth sailing for the startup who in 2015 lost more than DKK 10 million.

“We use a lot of money but the last couple of years we have successfully tripled the top line through increased media presence. If we wish to focus on being cash flow positive, we are able to adjust our investments to make it happen,” Says Mik Thobo-Carlsen in an interview with Børsen.

Despite its period of deficit Tattoodo still managed to attract an investment of  $2,4 million (DKK 17 million) last February. The sum came from a broad range of private investors and was earmarked for content-creation.

With the new and even larger investment, Tattoodo is ready to expand their presence in the USA. They have already established an office in New York with backup from the American tattoo artist Ami James from the television program Miami Ink.

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