“The B2C fashion industry has been online for a long time, while the B2B segment is still tinkering with excel sheets, tiring manual processes and trade fairs. It is only natural that this is happening now” says Investment Manager at SEED Capital Alexander Viterbo-Horten.

Traede is an online software solution for optimization of B2B sales- and communication between producers and retailers. Deloitte’s fashion analysis from 2016 shows that for Danish fashion brands digitalization and export focus goes hand in hand with growth and sales. Traede enables their customers to scale without hiring more people, which makes small fashion brands capable of going global.

“Bestseller accounts for around 50% of the Danish fashion export. Our mission is to create more companies like Bestseller in Denmark. We want to help companies optimize their processes, increase their revenue and scale globally.” Says founder and CEO of Traede, Christopher Heilmann

Traede founded by two serial entrepreneurs

Esben Petersen and Christopher Heilmann have prior to Traede built several companies. By the age of 10, CTO Esben Petersen had coded his first HTML website. He later founded Dækskifte.dk, an online platform for selling low-priced tires. He sold that company in 2014. Christopher Heilmann was more interested in the fashion industry and launched his own clothing brand at the age of 16. The two entrepreneurs have now joined forces to launch Traede.

Traede has managed to raise DKK 3.5 million in funding from SEED Capital. Earlier, the company received just above DKK 3 million from Markedsmodningsfonden (The Market Development Fund). They are also a part of the Accelerator Program at Accelerace.

Read the entire post here: Traede gets investment from SEED Capital, to streamline the B2B fashion industry

The funding is as grants, without any equity stake. The aim of the Market Development Fund is to help startups and enterprises bring new products to the market faster and making it easier for public-sector institutions to obtain innovative solutions. The funding goes to both biotech, cleantech and ICT innovations.

“The latest round of application testify that we in Denmark are skilled to develop good, innovative products – especially in health technology. It is positive for both the welfare and growth, because in the future of health care will be fewer hands to take care of an increasing amount of patients” says Carsten Bjerg from the fund.

Receiving the funding also requires to be partially financed by other sources. In total the Market Development Fund has € 18 M which are granted in 3 phases.

19 projects got funding

Amongst those that got funding are both new startups as well as established ones.

• Inrotech – 3D Adaptive Multipass Welding – € 295 000
• Traede – B2B sales software – market maturation of an innovative and disruptive Retails/B2B trading software – € 415 000
• Immudex – better treatment for Virusinfections – € 400 000
• Penneo – Protecting cloud data against hacking – € 616 000
• Monsenso – Data-driven mHealth platform for treating mental illnesses – € 388 000
• Conferize – Digitalising events and conferences – € 530 000
• EasyCorrect – A tool for helping teachers – € 240 000
• FirstAED – A smartphone based emergency system – € 295 000
• Dripmate – Developing a infusionsregulator – € 280 000
• Kroma – Creating a better fish slaughtering plant – € 450 000
• Nordic Power Converters – Making LEDs more efficient and longer lasting – € 280 000
• Manuxa – Aid for people with grip deficiencies € 470 000
• H.E.W. – Efficient cleaning of supermarket carts – € 240 000
• Voiceboxer – Multilingual Webcast Solution – € 250 000
• MySharps – the smart personal pocket container for disposal of used insulin pen needles – € 200 000
• Planday – Taking employee scheduling online globally – € 316 000
• SiloSense – Making estimations of silos better – € 385 000
• TableBox – A box that enables dining without a table – € 250 000
• VoxIP – Making international roaming cheaper – € 280 000

The entire list with further information and co-financing details can be found here.

Read the entire post here: Conferize, Planday and 17 other receive funding from Market Development Fund