Malmö-headquartered group.one, better known for it’s services such as one.com, WP Rocket and Rank Math, has recently announced its acquisition of SocialPilot Technologies, a platform for social media management tailored to the needs of small businesses and agencies.
Founded in 2014, SocialPilot has established itself as a trusted platform that helps small businesses and agencies plan, publish, and analyze content across major social media networks. The platform is particularly favored by agencies for its intuitive client management, detailed reporting, and streamlined collaboration and approval workflows. SocialPilot was also an early adopter of AI in social media marketing. Its AI assistant, ‘AI Pilot,’ helps users quickly generate posts, making it easier to maintain a consistent and effective presence across channels.
“The way we discover brands has changed. It’s not always through websites; it’s through Instagram, TikTok, and other social platforms. That’s where small businesses get noticed and grow. That’s why I’m excited to welcome SocialPilot to group.one.”
says Daniel Hagemeier, CEO group.one
The acquisition of SocialPilot by group.one combines SocialPilot’s capabilities with group.one’s portfolio, unlocking significant opportunities across key business verticals. Customers will benefit from an end-to-end platform to build their brand, create engaging content, and manage their online channels, all in one place.
“Joining group.one is an exciting new chapter for SocialPilot. Over the last decade, we’ve focused on making social media marketing straightforward and impactful for small businesses and agencies. With group.one’s European reach and commitment to empowering SMBs, we look forward to bringing our solutions to even more customers in Europe.”
said Jimit Bagadiya, Co-Founder and CEO of SocialPilot.
With the acquisition of SocialPilot, group.one continues to expand its suite of integrated SaaS solutions designed to support the digital growth of small businesses and agencies.
