Malmö-based ReLoopDesign, a curated Nordic platform for products made with at least 50 percent recycled material, recently launched in Sweden, Denmark, Norway, and Finland.
The company aims to address a growing pain point in climate reporting. More and more companies face requirements to report emissions across their entire value chain, known as Scope 3 emissions, and purchased goods are often the largest and most difficult item to obtain reliable data for. Even companies that want to buy circularly struggle to find products, compare alternatives, and collect the sustainability information that reporting requires.
On ReLoopDesign, climate data follows the transaction itself. Companies buying through the platform receive the data for their Scope 3 reporting automatically with every order, instead of producing it afterwards as a separate project.
“Three months after the launch in Sweden, Denmark, Norway, and Finland, we have almost 30 brands on the platform, and now we are scaling up toward companies and the public sector, where the climate data for Scope 3 reporting follows with every order,”
said Simon Ottosson, COO and co-founder of ReLoopDesign.
Two tools sit at the center of the offering to businesses and the public sector. The sustainability calculator structures information about each product’s materials, recycled content, and circular properties in one place, in a format usable both in purchasing decisions and in sustainability reporting. The tender portal turns the procurement process on its head: companies and public organizations can publish a need or upcoming procurement, even without a finished product specification, and relevant brands receive the request directly and can propose circular solutions and submit tenders. ReLoopDesign is currently in dialogue with several major construction and property companies as well as municipalities.
The platform gathers everything from furniture, interior design, and fashion to office supplies, construction materials, packaging, and corporate gifts, for both private individuals and businesses. Every product is reviewed for its material composition before being listed, with a requirement that at least half the material be recycled.
ReLoopDesign holds no inventory of its own. Brands handle stock and deliveries themselves, while the platform provides the sales channel, payment flow, and cross-border trade. Brands pay no fixed fees, and the company takes a commission per order. For many smaller manufacturers of circular products, this becomes a way to reach the corporate market in four countries without building their own sales channels in each one.
Although the Nordics are often treated as a single market, language, buying behavior, payments, shipping, VAT, and returns differ between countries, and Norway adds customs and import as it stands outside the EU. ReLoopDesign therefore combines a common technical platform with local presence through its own Country Managers in Denmark and Norway.
The company was founded by John Waldemarsson, Ervin Dizdaric, and Simon Ottosson. John Waldemarsson, CEO, has a long background in B2B sales and business development, including digital solutions for financial reporting, ESG, and CSRD to larger listed companies in Sweden, Norway, and the Baltics, which is where the idea of letting sustainability data follow the purchase took shape.
