Copenhagen-based fintech Franklin – the payment card built for e-commerce – closes a €1.6M (DKK 12 million) seed round led by True Collective to make AI the foundation of how e-commerce businesses manage their finances.
Franklin is the payment card built for e-commerce. Its cards are designed for high ad spend, so campaigns don’t stall mid-weekend or during Black Friday because of a low limit, and every euro an e-commerce spends on ads, software and operations earns 0.5% back, uncapped. On top of that, Franklin’s AI automatically fetches and matches receipts from Meta, Google, TikTok and the other tools merchants pay for – so bookkeeping runs on autopilot and the books close in no time.
“AI is one of the biggest game changers in modern business, and we’re building Franklin so our customers feel it directly in their everyday. We’re moving from finance tools that just show you numbers to AI agents that actually do the work for you. This round lets us reinvent the way our customers interact with their finances – AI is becoming the foundation for everything we do. We’ve come a long way in two years, but we’re just getting started.”
said Nikolaj Bomann Mertz, CEO & Co-founder, Franklin
More than 250 Danish companies, primarily e-commerce stores, already run on Franklin, growth has been remarkable, and the company has made a strong start in the Dutch market.
“We’re at the start of a fundamental shift in how e-commerce runs its finances. Soon AI agents will do the work for them, automatically and responsibly. Franklin is uniquely positioned to become the market leader for European e-commerce – and the potential is enormous. That’s why we’re all in.”
said Rolf Pedersen, True Collective
With this round, Franklin is going all in on agentic finance. Today, businesses manage their money in Franklin; the company’s vision is a near future where their AI agents do all the work – reconciling, categorizing and acting
“We’re bringing agentic finance to e-commerce – reinventing the way our customers interact with their finances through Franklin. AI is going to be the foundation for everything we do, and how our product works.”
Nikolaj Bomann Mertz
