Helsingborg-based, and HETCH alumni, Liveday is building an all-in-one platform for the commercial side of sports and live events. It has recently raised €270.000 (SEK 3 million) in new funding, by its existing shareholders.
The platform brings ticketing, POS, hospitality, kiosks, merchandise and CRM together in one ecosystem, giving clubs and event organizations greater control over their sales and deeper insights into their visitors.
Recently the startup launched its integrated inventory management. This enables sportclubs tracking real-time stock levels of drinks, snacks, and merchandise, helping them avoid the risk of running out of essential items mid-match. Developed in response to direct requests from clubs, this tool addresses a key need for digitalization and efficiency in sports operations. The platform offers full control over stock value and storage locations in real time, consolidating all inventory, from central warehouses to kiosks, match storage, and online stock, into one system.
With a growing customer base, strong customer ratings and partnerships with increasingly large clubs and event organizations, Liveday continues to build momentum. The new capital will support further investments in technology and the team, while preparing the company for expansion into new countries and markets.
