Stockholm based Monterro, a leading B2B software investor in the Nordics, has announced they have acquired a majority stake in AG Analytics, a Copenhagen based AI platform for the automotive industry. This move is part of Monterro’s strategy to accelerate AG Analytics’ expansion across Europe.

AG Analytics, led by CEO Nicholas Malcolm, specializes in an AI-powered platform that automates and tailors aftermarket customer interactions for the automotive industry. Currently, the company’s software is utilized by 70% of the Danish automotive sector.

Nicholas Malcolm attributes AG Analytics’ success to its AI-based platform, which optimizes customer dialogues for car dealers and workshops in the aftermarket segment. This technology ensures personalized information related to a car’s history, service reminders, and repairs, enhancing customer loyalty and revenue. Malcolm, who will continue as CEO, emphasized the significance of Monterro’s partnership:

“It has been crucial for us to find a partner with the experience, technical insight, and financial strength to propel our continued international expansion.”

AG Analytics, which has achieved substantial organic growth, was sought after by 25 potential investors. Monterro’s investment provides not only significant financial resources but also the technical and strategic expertise necessary for AG Analytics to scale up internationally. Erik Syrén, Managing Director at Monterro and new Chairman of AG Analytics, praised the company’s specialized software and its capacity to integrate with existing automotive industry systems across Europe.

Looking ahead, Monterro plans to focus more on Danish software companies, recognizing their global mindset and specialization in niche markets.

“AG Analytics is our fourth investment in Denmark, and we will focus significantly more on Denmark in the coming years.”

says Erik Syrén,

This strategy is fueled by the belief that Danish companies, like AG Analytics, possess the potential for significant international growth and innovation in specialized sectors.