The company has recently received a seed round investment from the venture capital firm Northcap and it’s founders. This is Northcap’s 6th investment in the past 4 month. The founders, with a past at Zapera which was aquired by YouGov in 2007, for more then € 16 Million.
”We have previously backed Lars and the team behind Nordic Consumer Portals, who founded and led the leading Nordic online market analysis company Zapera. We have great confidence that we together with the a serial entrepreneur team can create yet another success in the online world” states Jacob Bratting Pedersen, Partner in Northcap
Nordic Consumer Portals’ Comparo service is aimed at consumers who can collect and compare prices on car insurances quickly.
”Consumers have a hard time comparing insurance prices and terms. This is the problem we solve. We start off with car insurances and will later on add other insurance categories. It is an advantage for the consumers and for the insurance companies that are willing to compete on prices and terms”, says Lars Lund-Nielsen, CEO in Nordic Consumer Portals.
”Insurance aggregation portals have on many major markets proven their ability to provide advantages to consumers and to the competitive insurance companies. The UK market is a good example. Now it is time to establish a leading Nordic insurance aggregation player.” Jacob Bratting Pedersen continuous
The exact amount invested has not been disclosed, but according to sources it is in the “double million DKK digits” range.