Earlier this week it was announced that gavekortet.dk was acquired by Nordisk Film and Egmont. The acquisition of gavekortet.dk is part of a broader strategy to build a major digital business unit at Nordisk Film. The aim is to reach over 1 billion DKK (€ 130 million) in revenue in digital sales. Together with a previous acquisition of billetlugen, an online ticket sales service, Nordisk Film will reach already over 300 million DKK (€ 40 million) in sales. The unit, called NF direct, also announced that they are over 100 employees with the recent acquisition.
“Nordisk Film’s ambition is to create a new division and growth engine consisting of primarily digital businesses. The first step was to gain a significant position in the event ticket market in Scandinavia. Now we wish to take a similar position in the gift card market,” says CEO Allan Hansen.
According to Director of NF Direct Christian Folden Lund there are good reasons to go into the gift card market.
“It’s a growing and developing market. “Gavekortet.dk” has achieved a position as Nordic market leader and we can help to accelerate the growth of the company,”
The Nordic market for gift cards is expected to double over the next five years, according to Christian.
The terms of the deal have not been disclosed. The acquisition makes Nordisk Film the sole shareholder of the company. Henrik Ravn will continue as the CEO of Gavekortet.dk.
“We are proud to have created a profitable digital business from scratch. We are well established in Denmark and Sweden, but see potential for significant growth in our newer markets Norway, Finland and Poland.” says Henrik