Pastry Sweden AB known by its website SkickaTå, is a Malmö-based startup that aims to making pastry as gifts popular – taking the business model from the flower market to new products. They recently announced that they are expanded their operations to Poland and have launched a sister website at according to

“We started with Poland because the country has good growth rate and well-developed infrastructure with broadband. It was also easy to recruit people who speak Polish in Malmö where we have our customer service,” says company’s co-founder and CEO Magnus Noord

SkickaTårta has already delivered cakes in Warsaw, Gdansk and Krakow. However, the ambition is to sign contracts with about 1200 Polish confectioneries. Magnus Noord predicts a possibility of getting a profit of 30 million kronor from Polish market within three years. At the same time further international expansion remains on company’s agenda.

“We also have Germany and Denmark in our official plan and a few more countries in the unofficial plan. However, these decisions will be made in fall,” says Magnus Äng, co-founder and marketing manager