Synthesia – a software company leading in AI technology, has raised €10 Million ($12.5 Million) in the Series-A funding round.

Founded in 2017 by danish entrepreneurs, Victor Riparbelli and Steffen Tjerrild and with a team consisting of experienced researchers and entrepreneurs from UCL, Stanford, TUM, and Cambridge; the company has expanded to top markets such as the US and UK. In this Series-A funding round, Synthesia earned this deal from FirstMark Capital – who was an early investor in high tech companies that have now become big names in the market namely Pinterest, Airbnb, Shopify, Upwork, and Riot Games.

FirstMark is not the only one that contributes to the company’s growth; over the past four years, Synthesia has raised over € 13 million in venture capital from other big investors namely American billionaire entrepreneur, TV personality, and investor Mark Cuban.

The company aims to power the video-first internet where cameras are replaced with code and everyone can become a creator. Their focal mission is to change the future of media by making sure the AI-driven content generate system will be operated in an impactful and ethical way.

The funding will be used to upscale their AI video platform, which generates audiovisual content without the use of cameras, actors, or studios. Also, this investment money will also help the company gain more users, and expand their business to larger geographical parts of the US market.

Synthesia is headquartered in London and has offices in Copenhagen, as well as New York, Amsterdam, and Ljubljana.