GetWhy, the Danish startup building solutions for consumer insights through generative AI, has successfully raised an € 17 million in funding. This investment, led by PeakSpan Capital and Arbejdernes Landsbank, is one of Denmark’s largest Series A financings to date.
The infusion of capital is set to accelerate GetWhy’s mission to revolutionize the massive market research industry, which the company believes is plagued by inefficiencies.
“Traditional market research is broken. It’s slow, it’s expensive, and, most importantly, it’s disconnected from how modern enterprises build products and connect with their customers, “
says Casper Henningsen, co-founder and CEO of GetWhy.
GetWhy’s approach leverages proprietary AI models to conduct and analyze qualitative studies for consumer brands . This has attracted partnerships with leading global enterprises, including Heineken, Nestlé, The Coca-Cola Company, Adidas, MARS, eBay, and Unilever. The company’s technology enables brands to integrate consumer feedback into their decision-making processes more efficiently than traditional methods.
One of GetWhy’s clients, eBay, has experienced significant benefits from the technology.
“We can provide consumer feedback, watch-outs, and red flags within 48 hours. For instance, with GetWhy, we are able to bring the consumer voice into the meeting room in less than three days—something that wouldn’t have been possible before,”
says Christine Moeller, AI Transformation Lead at eBay
As part of its strategic growth plan, GetWhy will open a U.S. office in 2025 to strengthen its presence in the world’s largest consumer market.
“It’s crucial for GetWhy to establish a presence in the U.S., and I’m very pleased that we’re now able to open an office there. Some 60% of our revenue comes from the U.S., so this is a natural and necessary step for us to get closer to our current and potential American customers and solidify our position as a market leader driving the industry forward,”
says Casper Henningsen
Founded in Copenhagen in 2011, GetWhy launched its AI platform in 2022 and has since experienced massive growth. The startups vision is to pioneer how Agentic AI and human empathy can shape the future of enterprise customer understanding.
“We see tremendous potential in the market for AI-driven consumer insights, which we believe will fundamentally transform how global B2C and B2B brands operate. GetWhy is leading this transformation with their cutting-edge technology and an impressive track record of delivering results for customers of all sizes, especially enterprise.”
says Phil Dur, co-founder and Managing Partner at PeakSpan Capital,
“This increased investment from PeakSpan Capital underscores how rapidly the field of consumer research is evolving and gives GetWhy the fuel to accelerate our mission and cement our leadership position globally,”
commented Casper Henningsen
