Copenhagen-based startup Deemly, the personal reputation site for users in the sharing economy, have closed an investment deal. The undisclosed funding sum comes from Danish venture capital firm Syddansk Teknologisk Innovation.

Raised capital will mainly be spent on building and launching the software-as-a-service features aimed at sharing economy platforms. The features will enable platforms to install user scores on their own website and in addition the company will provide an integrated rating system for newer platforms.

“As the sharing economy grows, with platforms such as Uber, Airbnb and many more, there is a strong need to trust the strangers we interact with. Our job is to build a tool which creates better conditions for sharing economy. Deemly combines users’ personal ratings from a variety of platforms into one reputation score, which means you can take your reputation with you across platforms,” – shared Sara Green Brodersen, Founder and CEO of Deemly, in the official press release.

The idea for the company was born in the Summer of 2015 and it’s based on Sara’s thesis research. The service is built upon a complicated algorithm, which considers statistical deviations and relevant factors about the user. The founding team has a mix of corporate (Implement, Accenture, L’Oréal) and startup experience (Indiemondo, obodo, MindTeacher) and has been accepted to the spring batch of Thinkubator program.

Currently the platform is under development with an early beta expected to roll out this spring. The company already has agreements with a number of platforms and a waiting list of several hundred users.

“We see that the platforms are positive about joining the network which appears by aggregating the ratings and in this way create a safer platform for their users. That is beautifully aligned with the sharing way of thinking,” – says CEO and Founder, Sara Green Brodersen.