The Malmö Startup Conference 2024 was an exciting event that brought together startup founders, venture capitalists, and angel investors from across the region. Hosted by Startup Network Europe and supported by sponsors like Mindpark, Remote, Rosholm Dell, and HubSpot for Startups, the conference was free to attend, making it accessible to anyone interested in entrepreneurship. This inclusivity and focus on building the startup ecosystem made it a standout event.
The highlight of the evening was a panel discussion titled “Scaleup Malmö,” moderated by Jonas Axelsson, a former CEO and now an associate at Rosholm Dell. The panel featured four accomplished speakers who shared their experiences and insights. Martin Lidgard, CEO and Founder of Web Manuals, offered his perspective on scaling a tech company. Mikael Westerling, Chief Sales Officer and Co-Founder of GRID esports, brought a unique viewpoint from the growing world of esports. Anna Borg, Partner at Manyone and former CEO of Topp, spoke about her experience in design and leadership. Finally, Charlotta Tönsgård, CEO at Migränhjälpen and a five-time startup founder, added valuable insights on entrepreneurship and building multiple businesses.
One of the main topics discussed was how startups in cities like Malmö can scale globally. The panelists emphasized the importance of having a global mindset from the start. They shared how even startups from smaller cities can compete on the global stage by leveraging technology, building strong networks, and being strategic about market expansion. They stressed that thinking beyond local markets is essential for sustainable growth and success.
Another key topic was hiring strategies for scaling companies. The panelists explained that attracting top talent is not just about offering high salaries. Instead, startups need to focus on creating a strong company culture that resonates with employees. Clear communication of the company’s mission, investing in employee development, and offering a healthy work-life balance were some of the strategies highlighted. These elements not only attract skilled professionals but also help in retaining them as the company grows.
The panel also discussed the impact of artificial intelligence (AI) on startups. They explored how AI is helping companies streamline operations, boost productivity, and uncover new opportunities. However, they also stressed the need for startups to approach AI thoughtfully, ensuring its use aligns with ethical practices and long-term goals. The message was clear: AI can be a powerful tool, but only when used with intention and responsibility.
What set this event apart was its practical focus. The speakers shared actionable advice based on real-world experiences, making the discussions highly relevant and relatable. It wasn’t just about theories or trends, it was about solving the everyday challenges startups face. The variety of industries represented by the panelists further enriched the discussions, ensuring there was something for everyone in the audience.
