After bootstrapping Notified for nine years and selling it to American giant Apollo Global Management in 2019, Marcus Norrving and Kristopher Stenkula are back. This time, they’re betting on AI with their new startup, Garba.
Garba is an AI-driven startup, that proactively extract hidden value from sales calls, auto-drafting emails, enriching CRM records, detecting churn risks, and providing actionable coaching insights to boost sales team’s effectiveness. From emerging from stealth in may the startup has quickly gained traction, generating € 270.000 (SEK 3 million) in revenue already.
“Now our AI platform is powering real sales teams and growing faster than we imagined,”
Kristopher Stenkula-Wilbur said recently
To accelerate they have raised capital from some of Sweden’s most successful SaaS founders: Mathias Thulin (Getaccept), Johan Hjelte and Johan Bäckarlin (Voyado), and Niklas Mollin (Inriver). The funding is € 410.000 (SEK 4.5 million) in total. Amongst the investors is also YEoS Ventures, a collection of over 100 entrepreneurs investing in promising startups, who discovered Garba thru the live pitch event held at Minc recently.
“The momentum is real, and we’re just warming up,”
Kristopher Stenkula-Wilbur said about the funding
