The agreement between Malmö founded Happy Ears and the globally known pharmacy Boots is worth 500 000 SEK (51303.84 Euro) every year.
“This agreement is a possibility for us to reach out on an entirely new level” says Karl Berglund, one of Happy Ears founders to 8till5.se.
Happy Ears will start to sell their patent earplugs in Boots e-commerce site, what happens after that depends on how well it goes.
“That is why we are investing more than ever on a campaign at Boots UK as of today. We will make sure that we can sell trough at least a few of their 13 200 stores within twelve months”, says Karl Berglund to 8tillfem.se
Boots headquarters is situated in the UK and have 13 200 stores in 11 countries. Happy Ears is founded in Malmö 2010 and had a revenue at 2,6 million SEK 2015 (266869,83 Euro).