Just-Sold, which was established in 2013, has quickly gained a foothold in the established brokerage industry. When a homeowner chooses to use Just-Sold to sell his home, they do so at a flat-rate fee. Then the Just-Sold team obtains all the relevant documents, takes photos and make descriptions of the property, which subsequently put up for sale on the mayor marketplaces: Boliga.dk and Boligsiden.dk.
In addition, Just-Sold uses it’s deals with several real-estate agents, who all have the opportunity to compete to sell the home for the highest price. The competition arising between estate agents helps to increase the sales price and reduce lying time at home.
Changing the housing market
Sebastian Kirchhoff explains that just the ability to change the housing market is what drives the team behind Just-Sold. He and co-founder Casper Bjorn are happy with the investment, which they plan on using to ensure expansive growth and continueed development of Just-Solds digital platforms.
“We have seen a lot of interest for Just-Sold from day one and today already cooperating with real-estate agents across the country and have properties for sale throughout the country,”
says Casper Bjorn, and continues:
“With Hellerup Finans investment, we are ready to accelerate our business, so we live out the great potential to change a grid-locked Danish housing market and scale Just-Sold to the international market.”
Creating a more transparent housing market
Just-Sold has a vision to upset the current incumbents in the housing market, so the private seller can get a better overview of the sales process. This societal impact that Just-Sold have ambition to create, is a big part of the reason why Hellerup Finans have decided to invest in startup
“The housing market we have today, is marked by some major real-estate agencies, which sits on the market and sign exclusive agreements. It is not beneficial for either home seller or satisfactory to the estate agents.” says Thomas Sonne-Schmidt at Hellerup Finans
He explains further that Just-Sold is an interesting business model, which has a positive social element in itself.
“When we invest, it is important for us to look at the idea, the potential and if we believe that the right people are on board to realize the expectations. This, we think, is present in Just-Sold. We believe that our investment is going to give a really good return.”
Just-Sold currently has more than 110 estate agents across Denmark and has the last month put seventeen new homes for sale and closed eight sales.