As more people turn to AI platforms like ChatGPT and Gemini to search for information, get answers, and receive recommendations, Helsingborg based startup Nimt.ai is building a tool that helps companies around the world track and improve how they appear in AI-generated responses.
The service launched as a private beta this spring, and within minutes of opening access, Nimt.ai had secured its first paying customers. The company has now closed its first funding round, raising € 360.000 (SEK 4 million) in pre-seed capital from investors including Loop Capital and Skåne Ventures.
Nimt.ai automatically tracks how brands are mentioned across platforms like ChatGPT, Gemini, Claude, and Perplexity. Users not only learn if and how they are visible, but also how they perform compared to competitors, including insights into which sources are shaping their visibility and that of their competitors.
“Ranking high on Google is no longer enough. The future of marketing is about influencing AI, not people,”
says Manuel Lemholt Berger, CEO and co-founder of Nimt.ai
The shift is already underway. According to Gartner, 25 percent of traditional search traffic is expected to migrate to AI search by next year. Yet most companies have no visibility into how they’re performing on AI platforms, let alone how to improve their presence.
“As AI starts not only answering questions and offering recommendations but also making decisions and even completing purchases, entire marketing teams will shift focus – from trying to influence people to influencing AI. What we’re seeing now is just the first wave of a much bigger shift,”
says Manuel Lemholt Berger.
The new funding will be used to publicly launch the platform and develop new features.
“From the moment we launched our private beta, we knew we had struck a nerve. After onboarding selected early users, we’re now opening up the platform more broadly, and soon we’ll launch a feature that helps companies actively boost their visibility on AI platforms, directly through Nimt.ai,”
says Manuel Lemholt Berger.
