Pär Lagerström leaves his position as head of Nordic operations at Mynewsdesk to become the new CEO of Notified. His goal will be increase even further the growth rate of the social listening company based in Malmö.
“Pär’s experiences in growing companies and in leading people fit Notified’s present situation perfectly,” says Kristopher Stenkula, founder and former CEO of Notified.
The press release highlights Lagerström’s experience as well as Notified’s steady growth and its intentions to take the company to the next level. Pär Lagerström worked for 6 years at Mynewsdesk, during which he contributed to grow the PR company from 30 to 150 employees. Former Notified’s CEO, Kristopher Stenkula, will continue to work in the company focusing mainly on business development and having an active role in the board.
“Notified is in an exciting phase and I see great potential for further growth, both in Sweden and internationally. We see clearly that our services for more professional support tools for investment in social media are increasingly in demand,” says Pär Lagerström.
Notified, founded in 2010, is a service for professional listening and analysis of social media. During 2015, they not only increased considerably its customer base, but also updated its platform. As part of this, they launched new analysis features for social media as well as an app. Recently they also released Sparkle, a new platform which allows companies to use available content in social media for their own marketing activities.