The leading transmedia project Boost together with CPH:DOX, Film i Skåne and New Danish Screen have created the SWIM LAB initiative that explores and stimulates innovation within media. This years program will focus on more then just film, and instead be open to all kind of media as well as gaming projects and commercial project. The main key is that storytelling should be in the focus.

The 2014 SWIM LABs offers an eight month training scheme, that will develop the projects’ cross-platform engagement strategies, and optimize its business potential through tailor made coaching and by connecting the projects to potential partners on financing and distribution. The overall aim of SWIM LAB is to develop sustainable business-strategies for transmedia projects correlating with a new and fragmented media landscape.

Two Categories

Projects that apply should be in one of the following two categories:

SWIM LAB is looking for entrepreneurial, creative and format-flexible projects that address socially relevant problems and want to involve users at different levels in order to reach maximum impact.

So commercial!
SWIM LAB is looking for entrpreneurial, creative and format-flexible projects with a strong commercial potential that want to attract a big audience and get out into the world.

Deadline for applications is 12. February 2014

This is the second time the SWIM LAB is held, and we have heard from former participants that the previous SWIM LAB was very good and the program has come highly recommended.

“It changed the way we looked at the creative process in projects, and it has had an immense impact on how we work.” said Peter Eriksson, creator of Passionaire

“Participating in SWIM was very rewarding. We have been introduced to new creative talent and met projects that we want to invest in and collaborate with. We are looking forward to SWIM 2014 to further blow our minds.” says Frederik Andersen, COO VICE Media Group

You will get:

Development of your project, training in transmedia tools and methods, business planning, network, and international consulting with experts from the digital industry. The lab facilitates interactions and collaborations between content producers, experts and financiers, helping your project get out into the world.

Criteria for entering SWIM LAB:

  • You need to have a project you want to develop with an open mind – the focus in the development will be concept, target groups, engagement strategies and financing/ distribution.
  • You need to apply with two team members, director/ producer or simular set-up.
  • Teams that already have a commercial, digital partnership or NGO partner, will be favoured. The partner preferably has to be able to participate in the lab process.

Application Requirements:

At least one of the applicants must be based in The Øresund Region.
 At least one of the elements in the project must be audiovisual.
 Full commitment to- and participation in the three labs.

High proficiency in English.

Participation Fee:

The fee is 1100 € per participant and includes the development process, course materials, tutors, experts and technology required for prototyping, a full festival pass for CPH:DOX 2014 as well as accommodation for 2 out of 3 workshops (Helsingborg based participants stay at home during the Helsingborg workshop. The same goes for the Malmö and Copenhagen based participants during the Malmö and Copenhagen workshop).

For 2014, SWIM LAB is searching for innovative projects and teams who wants to be part of shaping the future of the new media landscape and culture in Scandinavia.

If you are interested in applying, read more over at Boost’s website.