Yesterday, the Danish competitor of JustEat, named went online. Three former employees of JustEat started since they believe there is room for another online shop in the takeaway market which has long been dominated by there competitor JustEat. enables customers to quickly and easily order food via the internet. They do this by combining new technologies with supposingly great customer service. The food takeaway market is a two sided market where the demand from customers will largely depend on’s ability to mobilize restaurants on the other side. We wish good luck with their lauch and will report if there is any news from this start-up in the future.