Danish startup the Eye Tribe has introduced a revolutionary eye tracking technology during the DEMO Mobile 2013, as reported by Trends Online. This is the first software that offers low cost eye tracking technology for Android smartphones and tablets. According to the industry experts eye tracking will inevitable become an essential part of the future human-computer interaction as it will offer log-in option, automatic scrolling, game playing and analysis of user’s engagement.

“Once in a while we see a company that has the potential to change how we interact with our surroundings and The Eye Tribe is one of them. I am personally very excited about their technology and proud that they are launching their product at DEMO Mobile 2013,” says Erick Schonfeld, executive producer of DEMO

According to the Eye Tribe’s CEO Sune Alstrup Johansen, the new technology is a tip of an iceberg that taps into the field of eye tracking for games and applications. Low production costs will allow integration of the new technology into the next generation of smartphones and tablets as well as make it available for mass market. It will be possible to pre-order the software development kit starting June 2013. Yet, it is already possible to register on the company’s website now.