Helsingborg-based partihandel.se, a comprehensive cloud-based business system for wholesalers, has raised € 400.000 (SEK 4.5 million) in funding from investors including Loop Ventures and business angels Jonas Bonde, Göran Hellström, and Martin Mazur. The funding aims to support the company’s plans to meet the growing demand both in Sweden and internationally.
Founded in 2021, partihandel.se is designed to streamline operations for importers, wholesalers, and distributors—covering everything from procurement and warehouse management to sales and invoicing. The platform serves as a modern alternative to legacy systems like SAP or Oracle, emphasizing a mobile-first approach that suits today’s fast-paced business environment.
“Our platform offers a modern, cloud-based alternative for businesses that need a mission-critical system but don’t want to rely on older, more rigid solutions. We’ve seen a surge in demand, especially from companies looking for streamlined solutions that fit the fast-moving wholesale industry,”
says Jeremias Hillerberg, founder and CEO of partihandel.se
Jeremias says the system is currently used by eight paying customers, ranging from buyers and salespeople to warehouse staff and financial managers, handling businesses with annual turnovers from SEK 10 million to SEK 500 million. Developed in close collaboration with wholesalers at Långeberga, Helsingborg, the platform aims to simplify the complexities of large-scale B2B sales, making logistics, inventory management, pricing, and profit tracking more efficient.
As the demand for partihandel.se’s services has surged in recent months, the company plans to use the new investment to expand its team and enhance product development. Partihandel.se aims to continue to be well-positioned with its growth trajectory, supporting businesses that aim to modernize their operations and improve efficiency in B2B sales.
