Have you heard of Samlino.dk? It is an all-sector price comparison platform that facilitates Danish customers to find the most cost-efficient alternatives for the services or products they are interested in. The main goal of the portal is to provide their users with the most updated and accurate information on the best offers regarding credit cards, loans, broadband, insurance funds, insurance, high interest loans, car loans and other similar.

In August, the young company got a funding of 15 million DKK (€ 2 million) from its investors. Among the private investors were two well-known names in the finance world, Lars Seier Christensen, the founder and director of Saxo Bank, and the former CEO of Nordea, Thorleif Krarup, who both believe in Samlino’s vision, reports Berlingske Business. Thorleif Krarup hopes that his contribution can help to pull Samlino into a new, profitable stage.

Among other investors is an investment company Nova Founders Capital. According to Samlino’s CEO, Pitzner-Jørgensen, a large part of the newly gained capital will be used on marketing to make the portal generally known. The aim is to get Samlino’s name out there and help its partners to get in touch with as many users as possible.

“The market gives Samlino.dk a unique opportunity to take part in a fast growing industry, which in parts is still intact by technology. I think and hope I can help the company achieve its objectives and create value for its end users and business partners,” states Thorleif Krarup.

This FinTech company has formally existed only since the summer of 2014 but it has managed to get a professional website up and running. The company is located in Østerbro in Copenhagen and has currently a staff of 20 employees. According to company’s own statistics, their site has already gotten several hundred thousands of visitors. The managing director of Samlino.dk, Kristian Pitzner-Jørgensen states that what makes Samlino stand out from its competing portals, like Mybanker.dk, Forsikringsguiden.dk and Telepristjek.dk, is that Samlino has a broader focus. It deals with all: telecommunications, banking and insurance. The idea is that customers only need to visit one site to get the information they are looking after. Samolina.dk compares the prices of all the aforementioned markets. Pitzner-Jørgensen believes this financial ’one stop-shop’ is what attracts the Danish users.

Despite the fact that the enterprise is young, Pitzner-Jørgensen believes that it will soon be ready to show that it can make considerable profit. He is certain the company must have a top-line growth in the next few years since there is a great potential for it. He adds:

“Samlino has got an insanely good foundation and we are ready to fly.”

Our Danish readers can find the original announcement here.