2015 was an eventful year for Falcon Social. Not only did the startup receive a venture investment of € 15 million from Prime Ventures, Northcap and Target Partners to enable more brands to deliver a data-driven digital experience for their customers. It also secured a number of impressive partnerships with the major social networks, including Facebook (via DataSift) and Twitter, as well as established offices in New York, Berlin and Budapest besides the headquarters in Copenhagen. And now it has also become an official partner to Instagram,
Instagram’s official partnership program
Instagram’s Partner Program identifies the world’s best SaaS vendors that are helping businesses achieve growth through Instagram. In November 2015, Instagram announced the first 40 official partners of a total of 100 planned globally, where Falcon Social is now included in the second round. Instagram only chooses partners if they are among the best within on the three categories: Ad tech, Community Management or Content Marketing. Falcon social was chosen for it’s community management strength.
“I’m proud to announce that Falcon Social is now an official Instagram Partner. We’re one of the first European social media management suites to be badged in Community Management in the Instagram Partner Program, and this marks a huge milestone in the Falcon journey.” says Ulrik Bo Larsen, CEO.
“Our technology empowers our clients to interact easily with their Instagram community by addressing their comments and questions quickly and efficiently.” says Mikael Lemberg, Director of Product Management at Falcon Social.
Double revenue and winning the trust of large brands
Falcon Social did during 2015 strengthen it’s position within social media management, and it’s revenue more then doubled, as it grew by 104 percent. It also grew to 256 employees, up from 163 a year ago. Most in Copenhagen (226 employees), followed by the New York office (28) and the rest in Berlin and Budapest (7 and 4 respectively). It also continued to get world-renowed consumer brands as customers, a list which now includes Coca Cola Enterprises, Carlsberg, Warner Music, Redken, Mentos and Yogi Tea.
Individual profiles based on social data
This year we will see Falcon Social enable marketers to deliver a personalized digital experience to each individual customer, which will pave the way for a new type of marketing strategy. Their goal is to be the first social media management suite marketers can rely on to unify cross-channel data, and to deliver an effective customer-centric digital experience.
“Instagram yields engagement levels that are off the charts, and it’s still at the beginning of its journey into social media marketing. There’s a lot of opportunity here for marketers.” says Ulrik
Today, data is an important key to success for large companies. The more real-time data they can analyze, the more precisely they can target and engage customers with the right message at the right time. Falcon Social offers a unified SaaS platform for social media listening and management. The startup helps their enterprise clients to explore the full potential of social media marketing and instill a social-first thought process in their employees.