If you haven’t seen the news already, TechCrunch has reported that social media managers, Falcon Social from Copenhagen, are flourishing with a new round of funding they will use to add features, and move into the US. Founded in 2010, the company’s platform helps businesses to manage social media, content management, analytics and reaching customers and clients across the globe.
The Series A funding round of €6 million, is led by Target Partners with Falcon Social’s seed investors, Northcap, also participating in this round.
Social media is growing, fast, and having proper tools to manage this is an increasingly complicated, and business-critical task. Other ‘suites’ haven’t lived up to their promises, making way for Falcon Social, which is a single platform, integrated at the core,
“That’s why we tend to win against these other companies when we bid against them,” says CEO and founder Ulrik Bo Larsen to Techcrunch.
David Carratt, internet investor and board member at Falcon Social adds:
“The Facebook generation is doing social media marketing, and they won’t tolerate old tools. They want something that is integrated but is a great looking product,” David Carratt.
Some big name customers are on board with Falcon Social, including Swarovski, Orangina Schweppes, Carlsberg, Stena Line, Deutsche Telekom AG, Warner Music, Greenpeace and Unicef, social proof of its relevance, across industries.
Oresund Startups recent interview with Larson also digs a bit deeper into Falcon Social’s growth, international outlook and ambitions. Read it here.