North-East Venture, a venture capital firm specialized in growth investments, has acquired Bownty, Europe’s largest aggregator of deals and experiences.

Based in Copenhagen and founded in 2011, Bownty currently operates across nine European countries with more than three million members. The company collects the best daily deals within different categories like shopping or food in more than 1000 cities, guaranteeing its community the experiences a city has to offer for the most attractive price.

Following the acquisition, North-East Venture which added Bownty to their portfolio of tech startups brought back co-founder Steffen W. Frølund as CEO of Bownty, to realize the company’s full potential. He left Bownty a year ago to become Managing Director at Rainmaking.