Incentive secures SEK 3 million to take on the American market

The Malmö based company Incentive has recently taken it’s first round of funding of SEK 3 million. The funds will be used to market their corporate collaboration software towards the American market.

Says founder and CEO Rickard Hansson:

“Primarily, what we want to do, is to convert the close to a thousand downloads per month to paying customers. To do this we first and foremost need to build a small organization that only does this, and depending on how it goes and the pace we want to keep, we could be looking at taking in additional funding next year.”

During this year, Hampus Jakobsson, (founder of TAT), Martin Walfisz (founder of Massive) and Andreas Sjöström (Sogeti) have all joined a newly formed advisory board to further help Incentive to grow.

Incentive is a downloadable server software that includes activity streams, wikis, blogs, and apps – that you set up securely behind your own firewall.

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  1. […] Incentive to meet with their US-based customers personally and establish physical presence, after last year’s success in securing funds to take on the American market. Incentive will present their new staff […]

  2. […] Skype to talk about their current US expansion. Rickard is CEO at the startup Incentive, who in October got an investment and has since then opened an office in Los […]

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