Sydsvenskan reported last week that Semmy Rülf will become the chairman of the board at Incentive.

Semmy is a respected business man with a past at both Qliktech, Axis Communications and Dignitana. And he sees a lot of similarities between especially Qliktech and Incentive:

“Incentive, similar to Qliktech, is about software, getting investors to understand the product and to achieve sales in the US.” Semmy said to Sydsvenskan.

Incentive, who works in the enterprise intranet / collaboration segment, already has most of it’s client in the US. In contrast to Podio, and other startups from this region that work in this field, Incentive is not cloud-based – but rather a server side installations for costumers. Something that sets them apart.

The next step for the startup is to raise more funding, where Semmy will play a key role:

“I’m joining Incentive at a phase where we will raise more capital, and maybe being listed at one of the smaller lists in Sweden. These are things I have done before in several different companies, so I feel I can contribute with my network and my skill set” he says.

Great news that we will keep an eye on, and this is another indication of the strength in B2B communication software that the Øresund region has.