Copenhagen-based Queue-it, a global provider of online traffic orchestration solutions, announced today that it has entered into a definitive agreement for a majority investment from THL Partners, a leading investment firm focused on mid-market growth companies.
The partnership aims to accelerate product innovation and expand Queue-it’s global reach.
Founded in Denmark in 2010, Queue-it helps businesses and public organizations manage peak online traffic, protect digital infrastructure, reduce bot activity, and ensure fair access to critical digital services. Its platform is used worldwide across industries such as ticketing, e-commerce, public sector, and financial services.
“We are excited to partner with THL as we enter a new chapter in Queue-it’s journey. THL brings deep experience scaling global software businesses and shares our conviction in the opportunity ahead. Together, we will continue investing in innovation, supporting customers around the world, and strengthening our platform as organizations increasingly look to manage complex digital traffic.”
said Jesper Essendrop, CEO of Queue-it.
THL’s investment in Queue-it aligns with its long-standing focus on software companies that help organizations drive, protect, and optimize increasingly complex digital infrastructure.
As internet traffic continues to grow and AI-driven activity transforms how organizations manage digital demand, THL believes Queue-it is well-positioned to help customers deliver robust and reliable online experiences.
“Queue-it has been an outstanding journey. From its Nordic roots, the company has grown into a true global category leader, with a remarkable track record of growth, improving profitability, and a team that has executed exceptionally at every stage. It has been a privilege to partner with the founders and with Jesper and his management team through this chapter, and we have no doubt that the best is yet to come.”
said Lars Dybkjær, Managing Partner at GRO
